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Jeff Sofka

President & CEO

Bendigo Sports (Ridgewood, NJ)

Jeff Sofka is founder and principal of Bendigo, a marketing agency focused exclusively on helping leading healthcare systems develop strategies, negotiate, activate and measure the performance of their marketing partnerships.

Sofka’s experience at the NFL, Live Nation and City of New York Marketing along with interim marketing leadership roles major academic hospital systems, has helped Bendigo’s clients leverage value from partnerships with sports teams, music venues, consumer product companies and lifestyle brands.