President & CEO
Bendigo Sports (Ridgewood, NJ)
As Founder and Principal of Bendigo Sports, Jeff Sofka has had the privilege of serving some of the world’s greatest companies, driving brand asset development, management, and execution. A former NFL exec, Jeff was focused on the business of sports, but was challenged to rebrand and lead marketing for a major healthcare system in 2011. Now, he and his team are dedicated to bringing these worlds together. Bendigo supports health care executives navigating the complex world of sports, including strategy, evaluation, negotiation, activation, media, research and facilities rights.