VP, Brand Marketing
University Hospitals (Cleveland, OH)
Joanna Laytin is an experienced marketer with over 20 years utilizing consumer insights, qualitative research and quantitative analysis to develop marketing strategies for Fortune 100 companies, government agencies and nonprofits. She has brought her strategic approach and collaborative style to branding efforts for national brands including Lean Cuisine and Tombstone and local institutions like Cleveland Metroparks and University Hospitals. Joanna brings this expertise to her current role as VP of Brand Marketing at University Hospitals in Cleveland where she leads strategic and activation marketing efforts.