BVK (Milwaukee, WI)
The healthcare industry is characterized by rapid change, evolving distribution and consumer purchasing behavior, and extreme price and reimbursement pressures – just the type of industry that fascinates Joel. In his 33 years at BVK, Joel has served over 175 healthcare clients encompassing most aspects of the healthcare industry. His thinking has been featured in numerous articles and speeches, and as one of the authors of the book, Case Studies in Niche Marketing. Joel has served President elect of the Alliance for Healthcare strategy and marketing, as a board member of the Society for Healthcare Strategy and Market Development (SHSMD). He is also the 2010 recipient of SHSMD’s prestigious Award for Individual Professional Excellence.