VP, Marketing & Public Relations
Lehigh Valley Health Network (Allentown, PA)
John leads the health network’s strategic marketing, communications, community engagement planning and implementation – including social/digital media, demand generation marketing, brand and reputation management, community relations, and public affairs. Prior to joining LVHN, John served as Chief Marketing Officer at Orlando Health (2007-15) where he led the transformation of marketing strategy into a multi-channel, demand generation focus to achieve ROI. John also served as VP of Corporate Marketing & PA at MedStar Health from 1999-2007. He is a seasoned leader in multi-channel traditional/digital marketing, sports marketing and hospitality and is skilled in crisis communication and issue management.
John holds a BA from Bloomsburg University, Pennsylvania, and earned a certificate in Executive Leadership from the Center for Professional Development at Georgetown University.