Associate VP, Strategic Alliances (Head of Multi-Ethnic Marketing & Outreach)
City of Hope (Duarte, CA)
Len Fong has over 30 years of experience in multicultural marketing. As a Founding Partner of East-West Advertising, Len is considered a pioneer in Asian American marketing. He also spent four years heading up the West Coast office of Mosaica, the first multicultural marketing division of Young and Rubicam. Len currently works at City of Hope where he built the multi-ethnic marketing department from the ground up. He is a graduate of U.C.L.A. and is a former board member of the Asian American Immigration Station Foundation and the Oakland-China Wildlife Preservation Foundation.