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Linda MacCracken

Principal Director, Consumer Engagement


Linda MacCracken is a senior director in Accenture’s innovation and clinical engagement practice, using analytics, digital innovation and strategy to help clients drive profitable growth. Linda also teaches at Harvard’s Health Care Management program. Linda previously served as VP Advisory Services at Truven Health Analytics, VP Product Management at Thomson Reuters. Before that, Linda was CMO at health systems in Chicago and Boston. Linda holds an MBA in Health Care Management from Boston University, MA and BA in Psychology and Political Science from Macalester College, MN