Linda MacCracken is an Associate Director, Accenture, providing advisory services for customer engaged health organizations, serving integrated delivery systems, payers, and converging health companies. Linda joined Accenture after serving as VP at (now) IBM Watson predecessor companies, Truven Health and Thomson Reuters Health, where she lead business teams to develop and deliver analytic insights in consulting and products. Before that, Linda led marketing and business strategy roles at health systems. Linda holds a teaching position at Harvard University, teaching marketing in Harvard’s Health Care Management Program. Linda holds an MBA and a BA. Linda is an avid cyclist although looks forward to hiking in Salt Lake City country!