Division VP of Enterprise Marketing
Kindred Healthcare (Louisville, KY)
Lori Riggs is the Division Vice President of Enterprise Marketing for Kindred Healthcare, a leading healthcare services company in the post-acute space, where she oversees B2B and B2C marketing and advertising. In support of Kindred’s continued success, Lori focuses heavily on omnichannel campaigns, digital strategy, marketing automation, national digital tactics, hyper-local search and social campaigns, and a comprehensive and progressive measurement plan to attribute direct ROI to those efforts. Lori is a Marketo Revvie award winner for Kindred’s content engagement program, which she spearheaded from concept to implementation, and has been featured in several publications for achievements in content strategy, digital sales initiatives, marketing analytics and email marketing. She has an M.A. and B.A. in Communication with focus on marketing ROI.