Chief Consumer Officer
Piedmont Healthcare (Atlanta, GA)
Matt Gove is Chief Consumer Officer for Atlanta-based Piedmont Healthcare, where he oversees marketing, communications, patient experience, community benefit and government relations for the eight-hospital system. As Piedmont’s Chief Consumer Officer, Matt shapes the system’s approach to healthcare consumerism, working closely with physician practices, hospitals and outpatient services to provide a better understanding of Piedmont’s customers, how to better meet the consumer’s needs around access and experience, and how the system can best use emerging technologies to engage consumers. Under Matt’s leadership, the Piedmont team has won dozens of local and national marketing awards since 2013, and he has been individually recognized as AMA/Atlanta Corporate Marketer of the Year and American Business Awards Marketing Executive of the Year.