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Murray Friedman

Director, CRM

Advocate Aurora Health (Milwaukee, WI)

Murray Friedman is the CRM Director at Advocate Aurora Health, focusing on the development of an enterprise-wide CRM strategy along with managing customer engagement communications programs. The bulk of his career has been spent in bank marketing, most recently as the SVP of consumer and small business marketing for a $25 billion regional bank. He was also the head of account management for a mid-size ad agency, and periodically teaches marketing classes at Milwaukee-area universities. In recent years, Murray has been a speaker at Salesforce, Evariant and HMPS conferences and programs.