Speakers

Rob Klein, Founder & CEO of Klein & Partners, is a nationally recognized leader in healthcare brand management and measurement; market segmentation; communications evaluation and measurement; digital patient experience measurement; and service line development, working with hospitals and health systems for over 30 years. His focus on staying abreast with developments inside and outside of healthcare ensures strategic and tactical counsel well-beyond the numbers. Rob has a bachelor’s degree in marketing and a master’s degree in advertising from Michigan State University. He developed and teaches the SHSMD U online research class and has served on the SHSMD national board.