Speakers

For more than 30 years, Rob Klein has provided research and brand consulting to many leading hospital, system, and health plan brands across the country.  Rob’s specific areas of research and consulting expertise include: brand management; brand equity measurement; market segmentation; communications evaluation and measurement; and service line decision-making.  Rob has a bachelor’s degree in marketing and a master’s degree in advertising, both from Michigan State University.  He also taught graduate level marketing research at Michigan State.