Senior Director, Digital Operations
Cleveland Clinic (Cleveland, OH)
As Senior Director of Digital Operations, Scott Mowery (@scottmowery) is responsible for managing clevelandclinic.org’s site content maintenance, patient acquisition, search engine marketing and web analytics initiatives. Since joining Cleveland Clinic in 2007, his team has helped drive record online traffic and patient volume, search engine visibility and revenue for the nation’s #2 ranked hospital. During that time, he also has built and optimized paid lead generation campaigns for more than 130 diseases and conditions. Scott has more than 20 years of digital and content marketing experience and previously managed all paid and organic search engine marketing efforts at American Greetings and OfficeMax.