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Susan Alcorn

Strategic Counselor

Alcorn Strategic Communications & Jarrard Phillps Cate & Hancock (Brentwood, TN)

Susan Alcorn is a counselor at Nashville-based communications firm, Jarrard Phillips Cate & Hancock, and President of Alcorn Strategic Communications, Washington, DC. Susan was CCO/CMO for Rochester Regional, NY, and Geisinger Health System, Danville, PA, where she helped position Geisinger as a model for how healthcare should be delivered and financed. A frequent speaker, Susan co-authored, “Healthcare Mergers, Acquisitions, and Partnerships: An Insider’s Guide to Communication,” and contributed to Jarrard whitepapers: “The Internal Communications Imperative,” and “Healthcare Communications and Marketing in a Brave New World.” She is a past president of SHSMD, and the 2013 winner of the society’s Award for Individual Professional Excellence.