Forum Hub Live – July 21 2026

According to Freshpaint’s 2026 State of Healthcare Marketing research, the biggest barrier to proving marketing ROI isn’t budget, talent, or AI adoption—it’s attribution.

Join Heather Linder, VP, Brand & Growth Marketing, OU Health; Clint Paul, Director of Marketing Analytics, Hospital for Special Surgery (HSS); and Kate Levin, SVP, Customer Success, Freshpaint, to explore why traditional attribution models often provide an incomplete picture of performance, how organizations are building a more complete view of patient acquisition, and practical steps for improving attribution.

What You’ll Learn:

• Why last-click attribution falls short and routinely undervalues awareness-building and upper-funnel marketing efforts
• How leading healthcare organizations measure patient acquisition more accurately across channels and touchpoints
• Practical approaches for aligning marketing, analytics, IT, compliance, and leadership around attribution strategy and accountability
• Lessons learned from organizations that have successfully evolved their attribution strategies to support better growth decisions

Sponsored by Freshpaint