Webinars

Forum Hub Live July 30 2025

July 30 | 11:30am -12:30pm Central Time

Driving Referrals Through Smarter Physician Engagement

Reaching physicians at the right moment with the right message is no longer optional—it’s essential for driving referrals and proving marketing ROI. Join this results-focused webinar to hear how Johns Hopkins Medicine uses behavioral data to power smarter, more personalized campaigns that go beyond opens and clicks. Discover how segmentation and timing boost physician engagement and deliver measurable results.

Whether you’re in physician relations, marketing, or strategy, you’ll walk away with actionable insights to elevate your outreach and maximize results.

Sponsored by IQVIA

Key Takeaways:

  • Why timing is everything—and how to reach physicians when they’re actively researching treatment options
  • How personalized, specialty-specific messaging drives higher engagement
  • How behavioral data shapes more relevant outreach and boosts referral volume