Forum Hub Live – September 22 2026

As AI agents begin helping patients select providers, check insurance, and book appointments, the patient journey could increasingly happen without a visit to a health system’s website—and health systems need to be ready.

Join Katherine Staiano, AVP, Digital Content & Web Platforms, and Amber Welch, VP, Marketing & Digital Engagement, Ochsner Health; Francesca Belmer, Senior Product Marketing Manager, Yext; and Marshall Schoenthal, Industry Principal, Healthcare, Phase2, to explore how agentic AI is changing patient access, what it means for the patient journey, and what to do now to prepare.

What You’ll Learn:

• How AI is changing the way patients find healthcare and evaluate their options
• What changes when AI moves from providing information to taking action
• How to prepare for a patient journey that can move from search to booking without a website visit
• Why accurate, structured data is critical when AI agents act on a patient’s behalf
• Where health systems should focus first to prepare for agentic AI

Sponsored by Yext