Forum Hub Live August 6 2025

What began as a quiet elimination of Chief Marketing Officer (CMO) roles across top health systems is now at a critical turning point: healthcare economics, financial pressures, and the rise of AI are forcing healthcare marketers to adapt to new realities—or risk dwindling influence, budgets, and job security.

There’s no doubt the threats are real and growing. But so are the opportunities. In this webinar, Andrew Chang, Chief Marketing Officer, University of Chicago Medicine; Christine Kotler, Chief Marketing & Communications Officer, Baptist Health; and Chris Bevolo, Chief Transformation Officer, BPD, examine proven strategies to track and report marketing performance, align metrics with organizational objectives, and present compelling data to the C-suite.

Sponsored by BPD