Forum Hub Live October 22 2025

In today’s performance-driven healthcare marketing landscape, every dollar spent needs to drive action, not just awareness. But with rising acquisition costs, fragmented data, and consumer trust at an all-time low, even smart campaigns can miss the mark.

Tune in as Steve Plimmer, Senior Digital Program Director, and Jeff Steblea, VP Growth Solutions, at Unlock Health break down what top-performing campaigns do differently—and how you can lower cost per acquisition, shorten the path to conversion, and drive real pipeline.

You’ll learn how to:

• Build campaigns that align with financial and organizational goals
• Structure tests to learn faster and spend smarter
• Spot common campaign killers hiding in your media and landing pages
• Determine when brand strength actually impacts conversions—and when it doesn’t