Forum Hub Live October 22 2025

In today’s performance-driven healthcare marketing landscape, every dollar spent needs to drive action, not just awareness. But with rising acquisition costs, fragmented data, and consumer trust at an all-time low, even smart campaigns can miss the mark.

Join Steve Plimmer, Senior Digital Program Director, and Jeff Steblea, VP Growth Solutions, at Unlock Health for a tactical, no-fluff session that breaks down what top-performing campaigns do differently—and how you can lower cost per acquisition, shorten the path to conversion, and drive real pipeline.

You’ll learn how to:

• Build campaigns that align with financial and organizational goals
• Structure tests to learn faster and spend smarter
• Spot common campaign killers hiding in your media and landing pages
• Determine when brand strength actually impacts conversions—and when it doesn’t

Whether you’re running paid search, social, or omnichannel campaigns, you’ll walk away with plug-and-play frameworks and key benchmarks to guide your next campaign.