Humanizing Content: Leveraging Segmentation to Deliver Personalized Communications

Thursday, February 8, 2024, 12:30-1:30pm CST

The next generation of consumers is reshaping expectations for their health, care, and wellness. The result … a shift in communications with a focus on personalized content delivery. Join Chrisie Scott, SVP & Chief Marketing Officer, Virtua Health; Ryan Younger, VP, Marketing, Virtua Health; and Grant Mason, Executive Director, Behavioral Insights, Monigle, to explore how segmenting individuals based on their specific needs, preferences, and challenges can foster a more personalized approach.

While attitudinal segmentations often face implementation challenges, this webinar will showcase how Virtua Health used advanced analytics to successfully connect these segments to an entire patient database, enabling the delivery of targeted content with impactful and measurable results.

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