Forum Hub Live – Feb 5 2026

Distrust is rising in healthcare, and the impact is real. More than one in four consumers have switched providers after trust was broken. Drawing on new insights from Humanizing Brand Experience, Volume 9, 4th Quarter 2025, this exclusive executive briefing explores what’s driving distrust—and what brands can do to rebuild and sustain confidence.

Join Dave Middendorf, Executive Director, Health, Care, and Wellness at Monigle, to discover how trust influences choice, engagement, and revenue, and why it’s more dynamic than ever in a world of skepticism and shifting expectations. You’ll learn which audiences are most vulnerable, the leading drivers of distrust across generations, and actionable strategies to close the gap between what people expect and what they experience.

Key Takeaways:

• Why trust functions as a powerful growth lever
• The top reasons consumers lose trust and how to prevent them
• Segment-specific insights into drivers of distrust
• A practical framework to identify where trust breaks down and how to protect it

Sponsored by Monigle