Forum Hub Live – Oct 15 2026

Social media plays an increasingly important role in how patients discover, research, and choose healthcare providers. Yet many healthcare marketers still struggle to understand its impact beyond engagement metrics, clicks, and platform-reported conversions.

Join Andrew Blankenburg, Senior Specialist, Paid Media, IQVIA, and Jeric Griffin, Performance Marketing Lead, Freshpaint, to explore how healthcare organizations can better connect social media activity to downstream patient acquisition. Drawing on real-world examples, you’ll hear how greater visibility into the patient journey can help marketers optimize social media campaigns, make more informed investment decisions, and demonstrate social media’s contribution to organizational growth.

What you’ll learn:

• Why traditional social media metrics don’t tell the whole story
• How social media influences patients across the journey from awareness to action
• How to connect campaign performance to downstream patient acquisition
• How better measurement can inform campaign and investment decisions
• What it takes to demonstrate social media’s contribution to growth

Sponsored by Fathom, an IQVIA business