Unlocking the Power of First-Party Data

Today’s healthcare marketers understand the importance of putting privacy first. In doing so, they are focusing on first-party data collection, which unlocks new tactics at every step of the patient journey, all while complying with HIPAA guidelines.

In this webinar, Ray Mina, VP of Marketing at Freshpaint, explores the critical role of first-party data in maintaining HIPAA compliance, controlling data sources, and preventing unauthorized sharing with third parties like Google or Meta. You’ll learn:

• The benefits of first-party data, including its ability to enhance patient experiences without compromising protected health information
• Practical strategies for collecting first-party data, including essential steps and tools such as Healthcare Privacy Platforms, Analytics, CRM, and Warehousing
• How to scrub your website of unauthorized third-party tracking tools