Summit

HMPS26 Call for Speakers

Call for Speakers

The Call for Speakers for HMPS26 — the 31st Healthcare Marketing & Physician Strategies Summit — is closed, and the agenda is under development. We hope you’ll join your colleagues May 4-6, 2026, at the Grand America Hotel in Salt Lake City to connect, share, and learn.

Check for Updates

Presentations Must Meet the Following General Criteria

• Advanced strategies, targeted to a senior-level audience.
• Current project in place with reportable results, rather than recently implemented projects. Sessions focused on advanced strategies and/or emerging technologies are of interest.
• Original material unencumbered by copyright, trademark, or intellectual property restrictions.
• Sessions must be educational in focus and should not focus on proprietary technologies, strategies, platforms, or systems.

• Proposals should include at least one presenter from a hospital, health system, medical group, or other provider organization. Proposals that include only consultants, vendors, or agencies are very rarely accepted.  When submitting, please include specific names of the co-presenters (listing co-presenters as TBD will more than likely result in rejection of the proposal).

Proposals were due September 22, 2025. The Call for Speakers is now closed.

Topics of Interest Include:

Strategic Marketing

  • Changing Role of the CMO
  • Patient Acquisition, Growth & Recovering Volume
  • Capacity Issues
  • Payer-Provider Partnerships/Payvider Models
  • Mergers & Affiliations
  • Employer-Directed Strategies
  • Innovation: Improving Access, Convenience & Service
  • Market Research & Consumer Insights
  • Accountable Care & Population Health Strategies
  • Healthcare Innovation Centers
  • Cross-functional Collaboration: Working with the CIO/Finance/HR/More
  • Service Line Strategies
  • Marketing Audits/Marketing Plans/Reassessing Your Marketing Department
  • Outmigration & Care Retention

Analytics, Data & Measurement

  • Integrating Disparate Data Sources: Claims Data, EMR/EHR & More
  • Understanding & Using Claims Data
  • Cybersecurity/Data Security & Tokenization
  • Big Data Analytics/Business Intelligence
  • CRM/PRM: Fundamentals & Innovative Uses
  • Data Mining & Targeted Business Development
  • Marketing Automation/Data-Driven Marketing & Communications/Precision Marketing
  • Predictive Analytics & Propensity Modeling
  • Marketing Metrics & Analytics: Measuring Performance & ROI
  • Building a Winning MarTech Stack

Digital Strategies

  • Evolving Role of the Chief Digital Officer
  • Digital Team of the Future
  • Generative AI/ChatGPT
  • Conversational AI & Conversation Intelligence
  • Agentic AI
  • Transparency, Ratings & Reputation Management
  • Content Marketing/Content Strategy
  • Content Personalization
  • Intranets: Engaging Employees
  • Modern Social Media/Social Content Strategies
  • Effective Use of Video
  • Podcasting
  • Social Networking/Online Communities
  • Online Appointment Scheduling: Internal Realities
  • Improving Online Experience: Personas, Design & Usability
  • Contact Center/Call Center Strategies
  • Website Redesign
  • Future-Proofing Your Organization for AI & Search
  • Mapping Patient Search Behavior
  • Staying Ahead of Google’s Algorithm Updates
  • Digital Marketing: SEO, SEM & “Near Me” Search

Communication, Engagement & Experience

  • Establishing & Maintaining Trust
  • Rebranding
  • Communicating with Payors, Unions & Employers
  • Crisis Communication & Management
  • Creative Approaches to Advertising & Messaging
  • Digital Accessibility: Serving All in Healthcare
  • Personalized Marketing
  • Personalizing the Customer Experience
  • Wellness Approaches & Population Health
  • Workforce Issues: Recruitment, Communication & Culture
  • Union Negotiations
  • Gaining Internal Support/Selling Your Ideas
  • Being a Catalyst for Change
  • Improving the Customer/Patient Journey

Physician Strategies

  • Marketing To, With & For Physicians
  • Practice Marketing/Marketing Employed Physicians
  • Physician Search/Physician Directories/Online Ratings
  • Co-Marketing/Branding
  • Messaging Strategies
  • Virtual & Hybrid Models for Outreach & Engagement
  • Physician Employment: Success Strategies
  • Network Development, Alignment & Growth
  • Recruitment, Engagement & Retention
  • Responding to/Working with Investor-Owned Medical Groups

Physician Relations & Sales

  • Referral Outmigration & Retention Strategies (Leakage & “Keepage”)
  • Referral Development
  • ROI & Dashboards: Tracking, Reporting & Measuring Impact
  • Onsite/Virtual/Hybrid Visits & Meeting Strategies
  • Sales Tactics & Management
  • Proving Value to C-Suite
  • Internal Positioning & Collaboration
  • Physician Satisfaction, Experience & Loyalty
  • Harnessing Behavioral Data for Physician Engagement