Summit
HMPS27 Call for Speakers
Help Shape the 32nd Healthcare Marketing & Physician Strategies Summit (HMPS27)!
May 23–26, 2027 | JW Marriott Austin (TX)
Healthcare organizations today are being challenged to drive growth, strengthen trust, improve access, embrace AI, align teams, and demonstrate measurable value—all while doing more with fewer resources amid rising expectations and constant disruption.
These challenges don’t belong to one department. They require collaboration across marketing, communications, digital, physician relations, strategy, patient experience, operations, and executive leadership.
HMPS27 brings these leaders together to share practical strategies, real-world case studies, and measurable results that help healthcare organizations thrive.
If you’ve developed an innovative approach, overcome a significant challenge, or learned lessons that can help your peers, we encourage you to submit a proposal.
Proposals are due by September 21, 2026.
Presentations Must Meet the Following General Criteria
• Advanced strategies, targeted to a senior-level audience.
• Current project in place with reportable results, rather than recently implemented projects. Sessions focused on advanced strategies and/or emerging technologies are of interest.
• Original material unencumbered by copyright, trademark, or intellectual property restrictions.
• Sessions must be educational in focus and should not focus on proprietary technologies, strategies, platforms, or systems.
• Proposals should include at least one presenter from a hospital, health system, medical group, or other provider organization. Proposals that include only consultants, vendors, or agencies are very rarely accepted. When submitting, please include specific names of the co-presenters (listing co-presenters as TBD will more than likely result in rejection of the proposal).
Topics of Interest Include:
Strategic Marketing
- Changing Role of the CMO
- Patient Acquisition, Growth & Recovering Volume
- Service Line Growth Strategies
- Capacity Constraints & Access Challenges
- Brand Strategy & Architecture
- Market Research & Consumer Insights
- Marketing ROI, Measurement & Accountability
- Consumerism, Loyalty & Care Retention
- Personalized & Data-Driven Marketing
- Marketing Team Structure & Models
- Building High-Performing Marketing Teams
- Prioritization & Doing More with Less
- Population Health & Preventive Engagement
Communication Strategies
- Establishing & Maintaining Trust
- Reputation Management
- Crisis Communication & Issue Readiness
- Executive & CEO Communications
- Workforce Communication & Culture
- Internal Communications & Employee Engagement
- Rebranding & Organizational Change
- Messaging & Storytelling Strategies
- Social Content, Video & Multimedia Communication
- Communicating in an Era of Skepticism & AI
- Community, Employer & Stakeholder Communication
Digital Strategies
- Evolving Role of the Chief Digital Officer
- Digital Team Structure & Operating Models
- Digital Front Door & Access Strategies
- Website Strategy & Redesign
- Online Scheduling & Conversion Optimization
- Search, SEO & AI Search Readiness
- Improving Digital Experience, UX & Journey Design
- Provider Profiles, Find Care & Discovery Strategies
- Contact Center & Access Center Transformation
- CRM/PRM Integration & Marketing Automation
- Martech Stack Strategy & Governance
- Privacy-First Marketing & First-Party Data
- Content Strategy, Governance & Personalization
AI & Intelligent Innovation
- Generative AI, Agentic AI & Conversational AI
- AI Governance, Trust & Responsible Use
- AI in Marketing, Communications & Engagement
- AI-Powered Search, Discovery & Content Strategy
- AI + CRM/EHR/Data Integration
- AI-Driven Workflow, Automation & Operational Efficiency
- AI Measurement, ROI & Performance
- Organizational Readiness, Change Management & Transformation
- Human-Centered AI & Consumer Trust
- Predictive Analytics & Intelligent Personalization
Engagement Strategies
- Patient & Consumer Experience
- Improving the Patient Journey
- Building Trust, Loyalty & Long-Term Engagement
- Personalization, Segmentation & Behavioral Insights
- Community Outreach & Population Engagement
- Engagement Strategies for Rural & Underserved Communities
- Access, Convenience & Friction Reduction
- Patient Activation & Conversion Strategies
- Experience Measurement & Service Recovery
- Grassroots Culture Change & Experience Transformation
- Patient-to-Patient & Peer Engagement Models
Strategic Issues
- Mergers, Partnerships & Affiliations
- Payer-Provider & Payvider Strategies
- Strategic Planning, Organizational Alignment & Governance
- Workforce Challenges & Organizational Change
- Data Governance, Privacy & Cybersecurity
- Innovation Frameworks & Emerging Healthcare Models
- Competitive Positioning & Market Disruption
- Trust, Transparency & Institutional Credibility
- Enterprise Alignment Across Marketing, Strategy, Digital & Operations
- Future-Proofing Healthcare Organizations
Physician Relations
- Referral Growth, Leakage Reduction & Care Retention
- Physician Liaison Strategy & Field Excellence
- Measuring Physician Relations ROI & Impact
- Data-Driven Physician Engagement
- Physician Marketing & Practice Growth
- Network Development & Physician Alignment
- Physician Recruitment, Engagement & Retention
- Physician Directories, Ratings & Digital Profiles
- AI in Physician Relations & Referral Strategy
- Sales Strategy, Business Development & Growth Planning
- Building High-Performing Physician Relations Teams
- Proving Value to C-Suite
- Internal Positioning & Collaboration