Summit
HMPS27 Call for Speakers
Help Shape the 2027 Healthcare Marketing & Physician Strategies Summit!
The Call for Speakers for HMPS27 — the 32nd Healthcare Marketing & Physician Strategies Summit — is now open!
HMPS brings together senior healthcare leaders to examine what’s actually driving growth, access, and performance across health systems today. Be part of HMPS27, May 24-26, 2027, by submitting a proposal to speak.
Proposals are due by September 14, 2026.
Presentations Must Meet the Following General Criteria
• Advanced strategies, targeted to a senior-level audience.
• Current project in place with reportable results, rather than recently implemented projects. Sessions focused on advanced strategies and/or emerging technologies are of interest.
• Original material unencumbered by copyright, trademark, or intellectual property restrictions.
• Sessions must be educational in focus and should not focus on proprietary technologies, strategies, platforms, or systems.
• Proposals should include at least one presenter from a hospital, health system, medical group, or other provider organization. Proposals that include only consultants, vendors, or agencies are very rarely accepted. When submitting, please include specific names of the co-presenters (listing co-presenters as TBD will more than likely result in rejection of the proposal).
Topics of Interest Include:
Strategic Marketing
- Changing Role of the CMO
- Patient Acquisition, Growth & Recovering Volume
- Service Line Growth Strategies
- Capacity Constraints & Access Challenges
- Brand Strategy & Architecture
- Market Research & Consumer Insights
- Marketing ROI, Measurement & Accountability
- Consumerism, Loyalty & Care Retention
- Personalized & Data-Driven Marketing
- Marketing Team Structure & Models
- Building High-Performing Marketing Teams
- Prioritization & Doing More with Less
- Population Health & Preventive Engagement
Communication Strategies
- Establishing & Maintaining Trust
- Reputation Management
- Crisis Communication & Issue Readiness
- Executive & CEO Communications
- Workforce Communication & Culture
- Internal Communications & Employee Engagement
- Rebranding & Organizational Change
- Messaging & Storytelling Strategies
- Social Content, Video & Multimedia Communication
- Communicating in an Era of Skepticism & AI
- Community, Employer & Stakeholder Communication
Digital Strategies
- Evolving Role of the Chief Digital Officer
- Digital Team Structure & Operating Models
- Digital Front Door & Access Strategies
- Website Strategy & Redesign
- Online Scheduling & Conversion Optimization
- Search, SEO & AI Search Readiness
- Improving Digital Experience, UX & Journey Design
- Provider Profiles, Find Care & Discovery Strategies
- Contact Center & Access Center Transformation
- CRM/PRM Integration & Marketing Automation
- Martech Stack Strategy & Governance
- Privacy-First Marketing & First-Party Data
- Content Strategy, Governance & Personalization
AI & Intelligent Innovation
- Generative AI, Agentic AI & Conversational AI
- AI Governance, Trust & Responsible Use
- AI in Marketing, Communications & Engagement
- AI-Powered Search, Discovery & Content Strategy
- AI + CRM/EHR/Data Integration
- AI-Driven Workflow, Automation & Operational Efficiency
- AI Measurement, ROI & Performance
- Organizational Readiness, Change Management & Transformation
- Human-Centered AI & Consumer Trust
- Predictive Analytics & Intelligent Personalization
Engagement Strategies
- Patient & Consumer Experience
- Improving the Patient Journey
- Building Trust, Loyalty & Long-Term Engagement
- Personalization, Segmentation & Behavioral Insights
- Community Outreach & Population Engagement
- Engagement Strategies for Rural & Underserved Communities
- Access, Convenience & Friction Reduction
- Patient Activation & Conversion Strategies
- Experience Measurement & Service Recovery
- Grassroots Culture Change & Experience Transformation
- Patient-to-Patient & Peer Engagement Models
Strategic Issues
- Mergers, Partnerships & Affiliations
- Payer-Provider & Payvider Strategies
- Strategic Planning, Organizational Alignment & Governance
- Workforce Challenges & Organizational Change
- Data Governance, Privacy & Cybersecurity
- Innovation Frameworks & Emerging Healthcare Models
- Competitive Positioning & Market Disruption
- Trust, Transparency & Institutional Credibility
- Enterprise Alignment Across Marketing, Strategy, Digital & Operations
- Future-Proofing Healthcare Organizations
Physician Relations
- Referral Growth, Leakage Reduction & Care Retention
- Physician Liaison Strategy & Field Excellence
- Measuring Physician Relations ROI & Impact
- Data-Driven Physician Engagement
- Physician Marketing & Practice Growth
- Network Development & Physician Alignment
- Physician Recruitment, Engagement & Retention
- Physician Directories, Ratings & Digital Profiles
- AI in Physician Relations & Referral Strategy
- Sales Strategy, Business Development & Growth Planning
- Building High-Performing Physician Relations Teams
- Proving Value to C-Suite
- Internal Positioning & Collaboration