Past Conferences
2018 Healthcare Marketing & Physician Strategies Summit
Session Recordings
Monday, April 30
8:30a - 12:30p
LISTEN: Reimagining Marketing in a Technology-Driven World
Pre-Summit Strategy Session I
James Blazar, Suzanne Sawyer, Paul Szablowski, Karen Corrigan
LISTEN: Branding on the Edge
Pre-Summit Strategy Session II
Mara Lord, Manny Rodriguez, Joseph Moscola, Ramon, Soto Justin Wartell
LISTEN: Build Your Skills: Getting Your Content Ready for Voice Activated Search
Pre-Summit Strategy Session III
Stephanie Ayars, Nathan David, Emily Kagan Trenchard, Ahava Leibtag
LISTEN: Deep Dive Into Leakage Strategies
Pre-Summit Strategy Session IV
Tricia Anderson, Alina Joseph, Susan Boydell
12:30 - 1:45p
LISTEN: Marketing’s Role in Behavior Change
Strategic Marketing
Katie Mardigian, Heather Valentine, Susan Dubuque
LISTEN: Marketing and Communication for Successful Mergers
Communication & Engagement
Karina Jennings, Kevin DiCola, Mary Letters, Marilyn Wilker
LISTEN: Aligning Digital Strategy with Technology Tools
Analytics, Data & CRM
Anaye Milligan, Carl Agers
LISTEN: The Science of Audience Journey Mapping
Interactive & Digital Strategies
Jeff Frank, Shawn Gross
LISTEN: Quantifying the Value of Physician Relations
Physician Relations & Sales
Carol Hemker, Lori McLelland
LISTEN: Engaging Physicians in Transformational Philanthropy
Physician Strategies
Bruce Bartoo, Chad Gobel
2:30 - 3:45p
LISTEN: Customer Lifetime Value: On the Verge of Reality
Strategic Marketing
Preston Gee, Rose Glenn, Joel English
LISTEN: Beyond Your Intranet and News Stories: A New Era of Employee Engagement
Communication & Engagement
Terri McNorton, Benjamin Texter
LISTEN: How AI and Machine Learning are Disrupting the Healthcare Ecosystem
Analytics, Data & CRM
Joseph Voyles
LISTEN: Crisis Response: Are Your Digital Channels Ready?
Interactive & Digital Strategies
Scott Kerbs, Crista Latham, Dan Dunlop
LISTEN: From Onboarding to Retention: Fostering Physician Loyalty
Physician Relations & Sales
Nicole M. Buikema, Elizabeth Kiker
4:00 - 5:15p
Tuesday, May 1
8:00 - 9:15a
LISTEN: Be the Brand. Live the Brand. Why Stories are Your Most Powerful Brand Building Tool
Ron Tite
10:15 - 11:15a
LISTEN: Building a National Thought Leadership Position Through Brand
Strategic Marketing
Suzanne Hendery, Tony Slonim
LISTEN: A Focused Approach to Patient Acquisition
Communication & Engagement
Selima Khan, Bradley Wensel
LISTEN: Digital Tools for Physician/ Patient Engagement
Interactive & Digital Strategies
Ara Telbelian, Dan Cobb
LISTEN: Tying Brand to Physician Compensation: A Winning Strategy!
Physician Strategies
J. Travis Dowell, Michael Eaton
11:30a - 12:30p
LISTEN: Reimagining Healthcare Advertising Through Partnerships and Digital
Strategic Marketing
Paul Matsen, Mary Beth Pate
LISTEN: Using Data, Analytics, and Technology to Build Digital Media Budgets
Communication & Engagement
Andy Hobbs, Jeff Snyder
LISTEN: Mastering Analytics and Content: Different Journeys
Analytics, Data & CRM
David Perry, Suzanne Sawyer
LISTEN: Could Your Website be Replaced by AI?
Interactive & Digital Strategies
Matt Gove, Brian Gresh
2:15 - 3:15p
LISTEN: Reputation Matters – and OFFLINE Reaches the Influencers
Communication & Engagement
Amy Davis, Sue Jablonski, Kathleen L. Lewton
Digital Path to Treatment: Lessons for Marketing and Patient Acquisition (Recording/slides not available.)
Interactive & Digital Strategies
Kevin Lao
LISTEN: Winning the Right Business with Market Analytics
Physician Relations & Sales
Brian Borchardt, Anamika Desai
4:00 - 5:00p
LISTEN: Marketing That Lasts: Let’s Talk
Strategic Marketing
Patricia L. Cluff, David A. Feinberg, Lisa McCluskey, Rob Rosenberg
LISTEN: Developing an RFP for a CRM System
Analytics, Data & CRM
Jerry Griffin, Jean Hitchcock, Rich Phillips
LISTEN: How to Get Your Content to Appear in Google Snippets
Interactive & Digital Strategies
Julie Travia, Emily Broderick
LISTEN: Accelerating Physician Productivity
Physician Relations & Sales
Carol Koenecke-Grant, Tim Coughlin
LISTEN: Engagement-Driven Reputation Management
Physician Strategies
Elizabeth Davis, Aaron Clifford
Wednesday, May 2
8:00 - 9:15a
Marketing to People Not Like You: The New Market Segmentation
Kelly McDonald
9:30 - 10:30a
LISTEN: Benchmarking Your Marketing and Communications Efforts
Strategic Marketing
Peter Miller, John McKeever
LISTEN: Creating Customers for Life: Healthcare Access Edition
Communication & Engagement
Megan Pruce, Erinne Dyer
LISTEN: Improving Population Health through Strategic Marketing Communications
Interactive & Digital Strategies
Murray Friedman
LISTEN: Physician Relations Talent: Hire, Train, Develop, and Retain the Right Team
Physician Relations & Sales
Becky Lathrop, Summer Lesic
LISTEN: A Continuum for Content Strategy
Content Strategy
Keith Fontaine, Stephanie Petrucci, Matt Schwabel
10:45 - 11:45a
LISTEN: Five Skills Today’s Marketing Executive Must Master for 2020 and Beyond
Strategic Marketing
Kelly Faley, Kathy Divis
LISTEN: Growing a Cancer Center Brand: An Omni-Channel Approach
Communication & Engagement
Aubrey Hinkson
LISTEN: Leveraging Access Data to Drive Consumers to the Right Doctor
Analytics, Data & CRM
Kasey Duffy, Blake Long
LISTEN: Digital Strategies for Complex Health Systems
Interactive & Digital Strategies
Marna Holley, Lindsey Meyers, Ben Dillon
LISTEN: Show Me More Primary Care Patients
Physician Relations & Sales
Judith Ward, Caty Jennerjohn Wolf, Tamara Cauton
12:00 - 2:00p
LISTEN: Transforming Market Research: Building a Consumer Insights Capability
Special Workshop Session
Nadine Bendycki, Darrell Beneker, Terri Goren, Rob Klein
LISTEN: Podcasting: Highlight Your Expertise and Engage Your Audience
Special Workshop Session
Scot Singpiel, Chris Boyer, Reed Smith
LISTEN: Physician Relations: Present and Future Elements of Success
Special Workshop Session
Katie Alexander, Denise Rooney, Kriss Barlow