2019 Healthcare Marketing Physician Strategies Summit

2019 Summit Schedule

Tuesday, May 21

8:30a - 11:30a

Winning on Customer Experience

Pre-Summit Strategy Session I

Chris Holt, Carol Koenecke-Grant, Alpa Vyas, Kristin Baird

Customer Lifetime Value

Pre-Summit Strategy Session II

Suzanne Sawyer, Don Stanziano, Rob Grant, Tom Heatherington

Future-Ready Content: Search, Voice, and Chatbots

Pre-Summit Strategy Session III

Kim Humby, Jeremy Rogers, Amanda Todorovich, Ahava Leibtag

Audit and Evolve Your Physician Relations Effort

Pre-Summit Strategy Session IV

Leslie E. Burnside, Rachel Donovan, Susan Boydell

12:30 - 1:45p

Cancer, In Other Words

Communication Strategies

Chrisie Scott, Dean Browell, Lei Wang, Terri Goren

Improving Experience and Engagement Across All Interactions

Analytics, Data & CRM

Mike Shepherd, Amy Zylstra, Tanya Andreadis

Digital Strategists: Defining the Role

Interactive & Digital Strategies

Chris Boyer, Ann Goldman

Legal Issues and Considerations for Physician Relations

Physician Relations & Sales

Roger D. Strode

Engaging Audiences with Live Video Broadcasting

Engagement Strategies

James Sims III, Rebecca Stewart

1:45 - 2:30p

Coffee Break in the Exhibit Hall

Sheraton Ballroom
2:30 - 3:45p

Learning from Other Industries: Re-Imagining Healthcare Marketing

Strategic Marketing

Preston Gee, Kevan Mabbutt, Kristen Wevers, David Perry

Reaching the Senior Market

Communication Strategies

Suzanne Hendery, Dan Ansel

Protect Marketing Investments with Irrefutable Data

Analytics, Data & CRM

Tammy Jones, Scott Mowery, Lori Riggs, Nathan David

Consumer Experience Starts With a Conversation

Interactive & Digital Strategies

Daniel Ruyter, Brian Gresh

Quantifying the Value of Your Physician Relations Program

Physician Relations & Sales

Paul Casbergue, Anamika Desai

Creating Value from Reputation Management

Engagement Strategies

Annie Haarmann, Jon Schepke

4:00 - 5:15p
5:15 - 7:00p

Wednesday, May 22

6:15 - 7:15a
8:00 - 9:15a

Turn Marketing Data into a DataStory

Chicago Ballroom 6/7

Nancy Duarte

9:15 - 10:15a

Coffee Break in the Exhibit Hall

Sheraton Ballroom
10:15 - 11:15a

Data-Driven Marketing: Ethics and Legal Concerns

Strategic Marketing

Patrick Charmel, Tracey Klein, Michael Linnert

Marketing in the Brave New Consumer-Oriented World

Communication Strategies

Sue Omori, Tom Hileman

Connecting Virtual & Physical Brands with the Consumer as Your Guide

Analytics, Data & CRM

Chris DuFresne, Ryan Donohue

Mastering Digital Location Marketing

Interactive & Digital Strategies

Sara Saldoff, Stephen Strong

Physician Relations: Best Practices with Mergers and Acquisitions

Physician Relations & Sales

Lori McLelland, Marcy Traxler

A Physician Engagement Success Story

Engagement Strategies

Jim Blazar, John Simpson

11:30a - 12:30p

Healthcare Disruptors: Learning from Retail

Strategic Marketing

Patrick Carroll, MD

The Marketer's Role in Inclusion and Diversity

Communication Strategies

Patricia L. Cluff

Using Data Analytics to Inform and Optimize Marketing

Interactive & Digital Strategies

Robin Oliver, Brad Wensel

Coaching Physicians to Improve Their Referral Partnerships

Physician Relations & Sales

Crystal Bishop, Jamie McArdle, Carrie Bennett

Why Audience Research Should Inform Your Digital Roadmap

Engagement Strategies

Jonathan Beltran, Christopher Riegger

12:30 - 1:45p: Luncheon & Speaker: Taking the Lead on Health and Wellness

Luncheon & Speaker

Chicago Ballroom 6/7

Michael Roizen, MD

2:00 - 3:00p

Let's Talk: A Conversation with Google

Strategic Marketing

David Feinberg, Brian Cusack

Surviving a Toxic Merger Environment

Communication Strategies

Dan Loeterman, Kathleen L. Lewton

A Proactive HRA Strategy

Analytics, Data & CRM

Jay Keltner, Tiffany Nguyen

Strategic Mobile Initiatives to Enhance the Medical Home

Interactive & Digital Strategies

Neal Linkon, Sue Riffel

Growing Referrals with a Small Liaison Team

Physician Relations & Sales

Laurel Hopkins, Sarah Latorre

Physician Onboarding for Practice Success

Engagement Strategies

Kelli Romano, Erin DiBacco

3:00 - 3:45p

Coffee Break in the Exhibit Hall

Sheraton Ballroom
3:45 - 4:45p

Competing with Consumer Centric Pros

Strategic Marketing

Carissa Milley, Drew Palin MD, Michael Eaton

Rebranding a Healthcare Organization

Communication Strategies

Jim Blazar, Kelly Jo Golson, Suzanne Spruce, Chris Bevolo

Mapping Marketing to Moments: Using Content and CRM to Convert

Analytics, Data & CRM

Gina Czark, Andrew Hanelly

Finding and Meeting Customers in Their Digital Journey

Interactive & Digital Strategies

Ed Rafalski, Linda MacCracken

Maximizing PRM for Reporting

Physician Relations & Sales

Robert Perkins, Nancy Vanselow, Jean Hitchcock

Telemedicine: Success Beyond Technology

Engagement Strategies

Kimberly Hable, Jessica Easterday

4:45 - 6:30p

Thursday, May 23

6:15 - 7:15a
8:00 - 9:15a

The Loyalty Loop

Chicago Ballroom 6/7

Andrew Davis

9:30 - 10:30a

Strategic Planning for Market Growth & Success

Strategic Marketing

C. Josef Ghosn, Sean Lemon

Integrating Marketing and Philanthropy

Communication Strategies

Christine Clay, Ben Texter

Building Loyalty with Millennials

Interactive & Digital Strategies

Stacy Martinez, Colleen Walsh, James Gardner

Connecting with the C-Suite: Chain of Command DOES Matter

Physician Relations & Sales

Amy Ballance, Cameron M. McGregor, Tammy Tiller-Hewitt

Hospital Reputation Among Physicians

Engagement Strategies

Hernando Ruiz-Jimenez, Kati Schultheis

10:45 - 11:45a

Innovate Your Marketing in a Technology-Driven World (Part 1)

Communication Strategies

Brittany Graffagnini, Chris Pace, Brian Whitman

A Data-Driven Approach to Sizing an Ambulatory Care Portfolio

Analytics, Data & CRM

Paul Deeringer, Wendy Weitzner

The Challenge: A Massive Content Rewrite

Interactive & Digital Strategies

Pamela Riddell, Ahava Leibtag

Using Podcasts to Boost Physician Relations

Physician Relations & Sales

Jill Edgeworth, Marissa Keppley, Bill Klaproth

Turning a Community into a Brand Movement

Engagement Strategies

Josh Adkins, Gary Mueller

12:00 - 2:00p

Innovate Your Marketing in a Technology-Driven World (Part 2)

Special Workshop Session

Brittany Graffagnini, Chris Pace, Brian Whitman

Humanizing Brand Experience: Understanding Consumers and Delivering What They Want

Special Workshop Session

Christine Albert, Maarten Lobker, Aaron Watkins, Justin Wartell

Physician Relations Sales: From Selling to Strategic Selling

Special Workshop Session

Angela Valchine, Mitzi Kent

2:00pm

Conference Adjourns