2021 Summit Keynote Speakers
The 26th Healthcare Marketing & Physician Strategies Summit featured four thought-provoking keynotes.
Work, Workforce & Workplace: The Future is NOW!
Sponsored by Persado
October 6, 4:15-5:15 pm Eastern Time
Leaders across industries are reconsidering the nature of work, the workforce, and the workplace. New technologies and tools may drive the reimagination, but at the core is human dynamics. How do you keep employees engaged, regardless of their physical workplace? What’s the role of the communications, digital, physician liaison, and marketing teams in building and maintaining engagement? Which new technologies will have the greatest impact? Kaveh Safavi, MD, JD, Global Managing Director, Health Industry, Accenture led a timely and enlightening discussion.
Communicate with Extreme Clarity & Impact in Today’s Hybrid World
Sponsored by Actium Health
October 7, 8-9:15 am Eastern Time
Mobile, custom, fast, and easy. That’s what it takes to meet the demands of digital consumers in a hybrid world. Today, healthcare executives are challenged to break through the noise and reach even more distant and distracted audiences—patients, consumers, community influencers, employees, and physicians. Mindset Digital Founder/CEO & International Keynote Speaker Debra Jasper shared how to create clear, compelling messages that build trust, save time, and drive measurable results. Debra is passionate about helping leaders compete in a world of VR, charming chatbots, emotion analytics, and more. Named one of the top 12 female entrepreneurs in North America by Ernst & Young, she has worked with Fortune 100 and healthcare firms from Australia to Dubai.
Make the Case for Investing in Marketing & Communications
Sponsored by Populi
October 7, 12:45-1:45 pm Eastern Time
Speaking “CEO” is essential for marketing professionals. Yet it is an area where marketers often struggle. In this keynote session, marketing leaders Suzanne Hendery from Renown Health and Rachel J. Lott from Hillsdale Hospital were joined by their respective CEOs Tony Slonim and Jeremiah J. Hodshire to explore what CEOs value and expect from marketing and how to deliver on those expectations every day, with Ahava Leibtag, President of Aha Media Group, moderating.
Political Update: The Outlook for Healthcare
Ann Mond Johnson, Paul Keckley,
October 8, 8-9:15 am Eastern Time
Healthcare continues to be a key focus of policy debates at the federal level. Among the issues shaping discussions are COVID-related issues, drug prices, telehealth, and access to affordable health coverage. What’s the outlook for these issues in the coming months? And what does it mean for hospitals, health systems, and other providers? Get an inside look from 3 top policy experts: Ann Mond Johnson, CEO, American Telemedicine Association; Paul Keckley, Principal, The Keckley Group; and David Shulkin, MD, CEO, Shulkin Solutions LLC.