Webinars

Forum Hub Live March 26 2026

Thursday, March 26 | 11:30am - 12:30pm CDT

Beacon of Hope: Navigating Brand & Trust Through Healthcare Transformation

Periods of transformation—whether driven by acquisition, digital modernization, rebranding, leadership change, or strategic realignment—put extraordinary pressure on healthcare marketing teams. Leaders are expected to align stakeholders, protect trust, and communicate clearly while systems, teams, and priorities shift beneath them.

Beacon Health’s recent acquisition of the Ascension healthcare system in Southwest Michigan offers practical guidance for any marketer navigating complexity, change, and heightened stakeholder expectations

Gain insights and strategies on how to:

  • Build alignment and trust across teams and stakeholders
  • Prepare marketing organizations for large-scale change
  • Tell a cohesive story that demonstrates commitment to community
  • Use moments of disruption to improve digital experience and UX
  • Focus on what matters most when priorities compete

Join us to explore how marketing can shape perception, experience, and trust—especially when change is constant.

Sponsored by Reason One

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Meet the Speakers

Kate Newbold

Kate Newbold is Director of Digital Design and Customer Experience at Beacon Health System. With 10+ years in the healthcare digital space, she leads enterprise initiatives that streamline access to care and elevate consumer-centered design. Kate partners across operations and IT to modernize access points, integrate platforms, and turn data into action. Her work spans strategy, marketing, product delivery, innovation, and change management to scale measurable value.

Larissa Town

Larissa Town is a Strategic Account Director at Reason One. Larissa has deep experience in healthcare marketing and web development projects. She specializes in guiding client strategy, optimizing performance, and driving growth for health systems. Known for her proactive approach and strong communication, Larissa helps clients align digital efforts with their business goals.