Forum Hub Live – June 9 2026

Health systems are sitting on their largest growth opportunity, and it is not new patient acquisition. It is the patients already in their system who never complete recommended care. Today, 55% of clinically appropriate care never reaches completion, leaving the median U.S. health system with roughly $1 billion in unrealized revenue sitting in their EHR. The key to unlocking this growth is moving beyond traditional awareness to evidence-based, human-centered patient activation.

In this webinar, you’ll hear tactical strategies and real-world examples for doing just that. Examine how to bridge the gap between marketing and clinical teams to overcome the invisible human barriers that prevent patients from acting.

What you’ll learn:

• Why activating an existing patient costs 80% less and is 14x more likely to convert than acquiring a new one.
• How to identify the clinical reality where care journeys fracture, causing 40% to 80% of patients to drop off in high-value service lines.
• How to shift from demographic personas to evidence-based phenotypes
• Tactical ways to orchestrate engagement across the full journey.

Sponsored by Digital Health Strategies