System Marketing Director, Engagement Platform
Franciscan Health (Greenwood, IN)
Larry Meade is System Marketing Director, Engagement Platform for Franciscan Health, a 12-hospital system in Indiana and Illinois. Larry provides leadership and strategic guidance at the intersection of marketing, experience, technology, data, and care delivery, directing enterprise-wide customer and patient relationship management strategies (CRM/PRM). With nearly 18 years’ experience in healthcare, Larry has held leadership roles in creative, marketing, business development and clinical operations.