Director of Consumer Insights and Research (and breast cancer survivor)
SPM Marketing & Communications
Lei is a brand strategist with over 20 years experience solving clients’ business problems and growing brands by finding unique connections between consumers and brands. Prior to joining SPM, Lei was Group Planning Director at DDB Chicago and Head of Strategic Planning at JWT and Leo Burnett in Greater China. Her clients include P&G, Unilever, Pepsi, Samsung, Levi’s, Rolex, State Farm. Lei is passionate about building brands rooted in human insights. Brands that weave themselves into the fabric of people’s lives and share values with its customers. Brands in the full sense of the word.