Administrator, Strategic Communications
Lehigh Valley Health Network (Bethlehem, PA)
Pamela Riddell is the Administrator of Strategic Communications for Lehigh Valley Health Network, where she has strategic oversight for network websites, creative services and communication. She has been a colleague and strategic story teller at LVHN for nearly 22 years. During her tenure, Pamela has help LVHN re-invent its brand, lead marketing into the digital age and implement a robust internal communications and engagement strategy. Under her leadership, the health network was an early adopter of social media, launched retail-oriented and actionable websites, and started an #LVHNProud movement with colleague ambassadors. Pamela also provides strategic counsel to senior leadership on issues related to communications, and supports transparency and engagement as we navigate monumental change in health care. Prior to LVHN, Pamela was a newspaper journalist covering municipal and health care beats, and writing features. She holds a bachelor’s degree in journalism from West Virginia University and an MBA from DeSales University.