Webinars

Forum Hub Live – June 11 2025

June 11 | 11:30am -12:30pm Central Time

Practicing Evidence-Based Marketing: How to Get Buy-in and Budget Approval from Stakeholders

Even the best digital transformations can fail if you can’t bring your internal teams and stakeholders along for the ride. Healthcare marketers have to build smart strategies and also socialize them, using data to help leadership, service lines, and other internal partners understand the vision, feel invested, and enthusiastically support the change.

In this panel discussion, healthcare marketing leaders will share real-world lessons from inside their organizations. You’ll learn how they successfully introduced, explained, and gained buy-in for major digital initiatives — and how they navigated the internal hurdles along the way.

You will leave with practical insights, frameworks, and tools that you can use to drive strategic change within your own organization.