Healthier Marketing Strategies: Driving Acquisition & Conversion with Data-Driven Marketing
Wednesday, November 15, 11:30 AM - 12:30 PM CST
Booking appointments. Browsing services. Searching for providers. Patients and consumers are increasingly looking to address healthcare needs online, and to do so quickly and easily.
At the same time, privacy and HIPAA compliance remain a top priority. This adds complexity for healthcare teams looking to create frictionless digital experiences that keep pace with user expectations.
Join Adam Graves, Senior Director, Marketing Measurement, Analytics & Insights, Memorial Sloan Kettering Cancer Center; Richard Briddock, SVP of Strategy & Analytics, Cardinal Digital Marketing; and Aaron Brox, Director of Solutions Engineering, Heap for a conversation about leveraging behavioral data to engage patients at each step of their journey to find care. You’ll learn:
- how a data insights platform helps healthcare teams increase efficiency while also managing data governance and maintaining compliance
- how to build a HIPAA-compliant martech ecosystem that safely captures and integrates behavioral data into advertising platforms
- how a full-funnel advertising strategy guided by data ensures healthcare marketers can efficiently find the highest-quality leads
- how the marketing team at Memorial Sloan Kettering leverages data to understand user behavior, track attribution, and increase conversions