Forum Hub Live – June 17 2026

Consumers are rethinking how (and whether) they engage with healthcare. Many delay or bypass providers, turn to AI to triage health needs, and make decisions before ever scheduling an appointment.

Join Mallory Roman, PhD, Director of Research & Marketing Science, and Stephanie Wierwille, EVP Strategy & Innovation, BPD Healthcare, to explore new data from a nationwide consumer study on how the front door of care is moving and what it means for growth, marketing, and patient experience. They’ll also examine emerging trends from Gen Z and how health systems can stay relevant.

You’ll learn:

• What’s driving changes in consumer behavior, from cost concerns to digital tools
• How patients make decisions before engaging with providers
• What these shifts mean for strategy, access, and patient connection

Don’t miss this opportunity to better respond to today’s healthcare consumer.

Sponsored by BPD Healthcare