Forum Hub Live – September 17 2026

Healthcare organizations are rethinking how they drive growth—and healthcare provider (HCP) marketing is evolving along with it.

As referral patterns shift, competition for specialty care intensifies, and patient journeys become more complex, leading organizations are expanding provider engagement beyond traditional referral outreach. Marketing and physician outreach teams are working together more closely to strengthen provider relationships, support patient acquisition, and contribute to long-term organizational growth.

Join Anissa Blanshan, Senior Marketing Manager at Mayo Clinic, and Stacy Compty, Client Success Leader at IQVIA Health System Solutions, as they explore:

• Why healthcare provider marketing is evolving beyond traditional referral communications
• How provider engagement influences referrals, patient acquisition, and service line growth
• Strategies for aligning marketing and physician outreach around shared goals
• Emerging trends shaping provider engagement strategies and investment decisions
• Practical insights from Mayo Clinic’s approach to engaging providers

Whether your organization is refining an existing provider engagement strategy or exploring new approaches, you’ll gain insights you can apply immediately.

Sponsored by IQVIA