Webinars
Forum Hub Live – March 13 2025
March 13, 2025
Mastering Healthcare Marketing: Tracking, Compliance & Data-Driven Success
Healthcare marketers are working harder than ever to attract and retain patients—but how do you measure success? And how can you track patient interactions online while staying HIPAA-compliant?
Join Alex Pina, Director of Marketing Technology, Baptist Health South Florida; Matt Crowley, VP of Digital, MoreVisibility; and Ray Mina, VP of Marketing, Freshpaint, for a practical, results-driven discussion on connecting marketing, data, and compliance to optimize performance.
Key Takeaways:
● Tracking the Full Patient Journey: Identify key digital touchpoints, measure what’s working, and make smarter marketing decisions.
● Collecting Data While Staying HIPAA Compliant: Learn how to capture valuable insights without violating privacy rules or making common tracking mistakes.
● Bridging Marketing, Data, and Compliance: Get real-world strategies for aligning teams to drive results while meeting regulations.