HMPS24 Call for Speakers

Be part of HMPS24! Join your colleagues for the 29th Healthcare Marketing & Physician Strategies Summit, April 17-19, 2024, at Caesars Palace, Las Vegas, to connect, share, and learn.

Building on HMPS23, which brought together more than 850 senior-level executives from across the healthcare spectrum, HMPS24 will once again identify and tackle healthcare’s most important strategic challenges. Help us shape this premier Summit for healthcare marketing, communications, digital, business development, and physician relations executives!

Presentations Must Meet the Following General Criteria

Advanced strategies, targeted to a senior-level audience.
• Current project in place with reportable results, rather than recently implemented projects. Sessions focused on advanced strategies and/or emerging technologies are of interest.
Original material unencumbered by copyright, trademark, or intellectual property restrictions.

Including at least one presenter from a hospital, health system, medical group, or other healthcare organization is preferred. When submitting, please include specific names of the co-presenters (listing co-presenters as TBD will more than likely result in rejection of the proposal). Also note: proposals that include only consultants, vendors, or agencies are very rarely accepted. 
• Sessions must be educational in focus and should not focus on proprietary technologies, strategies, or systems.


Submit your proposal by Friday, September 22, 2023!

Topics of Interest Include:

Strategic Marketing

Patient Acquisition, Growth & Recovering Volume
Capacity Issues
Payer-Provider Partnerships/Payvider Models
Mergers & Affiliations
Innovation: Improving Access, Convenience & Service
Cross-functional Collaboration: Working with the CIO/Finance/HR/More
Market Research & Consumer Insights
Service Line Strategies
Replicating Accountable Care & Population Health Models
Marketing Audits/Marketing Plans/Reassessing Your Marketing Department

Analytics, Data & Measurement

Integrating Disparate Data Sources: Claims Data, EMR/EHR & More
Understanding & Using Claims Data
Cybersecurity/Data Security & Tokenization
Big Data Analytics/Business Intelligence
CRM/PRM: Fundamentals & Innovative Uses
Data Mining & Targeted Business Development
Marketing Automation/Data-Driven Marketing & Communications
Predictive Analytics & Propensity Modeling
Marketing Metrics & Analytics: Measuring Performance & ROI
Building a Winning MarTech Stack

Interactive & Digital Strategies

Digital Team of the Future
Generative AI/ChatGPT
Conversational AI & Conversation Intelligence
Transparency, Ratings & Reputation Management
Digital Marketing: SEO, SEM, “Near Me” Search
Content Marketing/Content Strategy
Content Personalization
Intranets: Engaging Employees
Modern Social Media/Social Content Strategies
Effective Use of Video
Social Networking/Online Communities
Online Appointment Scheduling: Internal Realities
Improving Online Experience: Personas, Design & Usability
Website Redesign
Developing & Implementing a Mobile Strategy
Social Networking/Online Communities
Online Appointment Scheduling: Internal Realities
Improving Online Experience: Personas, Design & Usability
Contact Center/Call Center Strategies
Website Redesign

Communication & Engagement

Workforce Issues: Recruitment, Communication & Culture
Communicating with Payors, Unions & Employers
Crisis Communication & Management
Establishing & Maintaining Trust
Creative Approaches to Advertising & Messaging
Diversity, Equity & Inclusion Strategies
Addressing Systemic Bias & Healthcare Inequities
Personalized Marketing
Personalizing the Customer Experience
Wellness Approaches & Population Health
Gaining Internal Support/Selling Your Ideas
Being a Catalyst for Change
Improving the Customer/Patient Journey

Physician Marketing & Strategy

Marketing To, With & For Physicians
Practice Marketing/Marketing Employed Physicians
Physician Search/Physician Directories/Online Ratings
Messaging Strategies
Virtual & Hybrid Models for Outreach & Engagement
Physician Employment: Success Strategies
Network Development, Alignment & Growth
Recruitment, Engagement & Retention

Physician Relations & Sales

Referral Leakage & “Keepage”
Referral Development
ROI & Dashboards: Tracking, Reporting & Measuring Impact
Onsite/Virtual/Hybrid Visits & Meeting Strategies
Sales Tactics & Management
Proving Value to C-Suite
Internal Positioning & Collaboration
Physician Satisfaction, Experience & Loyalty

Apply to Speak

Click below to submit your proposal online by Friday, September 22, 2023!

HMPS24 Call for Speakers