2018 Healthcare Marketing Physician Strategies Summit
2018 Summit Schedule
Monday, April 30
8:30a - 11:30a
Reimagining Marketing in a Technology-Driven World
Pre-Summit Strategy Session I
James Blazar, Suzanne Sawyer, Paul Szablowski, Karen Corrigan
Branding on the Edge: Propelling Your Organization Forward
Pre-Summit Strategy Session II
Mara Lord, Manny Rodriguez, Joseph Moscola, Ramon Soto, Justin Wartell
Build Your Skills: Getting Your Content Ready for Voice Activated Search
Pre-Summit Strategy Session III
Stephanie Ayars, Nathan David, Emily Kagan-Trenchard, Ahava Leibtag
Deep Dive Into Leakage Strategies
Pre-Summit Strategy Session IV
Tricia Anderson, Alina Joseph, Susan Boydell
12:30 - 1:45p
Marketing's Role in Behavior Change
Strategic Marketing
Katie Mardigian, Heather Valentine, Susan Dubuque
Marketing and Communication for Successful Mergers
Customer Communication & Engagement
Karina Jennings, Mary Letters, Kevin DiCola, Marilyn Wilker
Quantifying the Value of Physician Relations
Physician Relations & Sales
Carol Hemker, Lori McLelland
Engaging Physicians in Transformational Philanthropy
Physician Communication & Strategies
Bruce Bartoo, Chad Gobel
1:45 - 2:30p
Coffee Break in the Exhibit Hall
Grand Ballroom
2:30 - 3:45p
Customer Lifetime Value: On the Verge of Reality
Strategic Marketing
Preston Gee, Rose Glenn, Joel English
Beyond Your Intranet and News Stories: A New Era of Employee Engagement
Customer Communication & Engagement
Terri McNorton, Benjamin Texter
How AI and Machine Learning are Disrupting the Healthcare Ecosystem
Analytics, Data & CRM
Joseph Voyles
Crisis Response: Are Your Digital Channels Ready?
Interactive & Digital Strategies
Scott Kerbs, Crista Latham, Dan Dunlop
From Onboarding to Retention: Fostering Physician Loyalty
Physician Relations & Sales
Nicole M. Buikema, Elizabeth Kiker
Reducing Referral Leakage with Analytics
Physician Communication & Strategies
Robert Perkins, Andrew Efron
4:00 - 5:15p
The Internet to the Inner-Net: How to Reset Your Connection & Live a Conscious Life
Imperial Ballroom A/B
Gopi Kallayil
5:15 - 7:00p
Opening Reception in the Exhibit Hall
Grand Ballroom
Tuesday, May 1
8:00 - 9:15a
Be the Brand. Live the Brand. Why Stories are Your Most Powerful Brand Building Tool
Imperial Ballroom A/B
Ron Tite
9:15 - 10:15a
Coffee Break in the Exhibit Hall
Grand Ballroom
10:15 - 11:15a
Building a National Thought Leadership Position Through Brand
Strategic Marketing
Suzanne Hendery, Tony Slonim, MD
A Focused Approach to Patient Acquisition
Customer Communication & Engagement
Selima Khan, Bradley Wensel
Digital Tools for Physician and Patient Engagement
Interactive & Digital Strategies
Todd Suntrapak, Ara Telbelian, Dan Cobb
Tying Brand to Physician Compensation: A Winning Strategy!
Physician Communication & Strategies
J. Travis Dowell, Michael Eaton
11:30a - 12:30p
Reimagining Healthcare Advertising Through Partnerships and Digital
Strategic Marketing
Paul Matsen, Mary Beth Pate
Using Data, Analytics, and Technology to Build Digital Media Budgets
Customer Communication & Engagement
Andy Hobbs, Jeff Snyder
Mastering Analytics and Content: Different Journeys
Analytics, Data & CRM
David Perry, Suzanne Sawyer
Communication Strategies for Provider Engagement
Physician Communication & Strategies
Kathy Dean, Kim Fox
12:30 - 2:00p: Luncheon
2:15 - 3:15p
Reputation Matters -- and OFFLINE Reaches the Influencers
Customer Communication & Engagement
Amy Davis, Sue Jablonski, Kathleen L. Lewton
Digital Path to Treatment: Lessons for Marketing and Patient Acquisition
Interactive & Digital Strategies
Kevin Lao
Winning the Right Business with Market Analytics
Physician Relations & Sales
Brian Borchardt, Anamika Desai
Create Lasting Referral Partnerships: A Team Approach
Physician Communication & Strategies
Carey Ehlert, MD, Nancy Vanselow
3:15 - 4:00p
Coffee Break in the Exhibit Hall
Grand Ballroom
4:00 - 5:00p
Marketing That Lasts: Let's Talk
Strategic Marketing
Patricia L. Cluff, David A. Feinberg, Lisa McCluskey, Rob Rosenberg
Developing an RFP for a CRM System
Analytics, Data & CRM
Jerry Griffin, Jean Hitchcock, Rich Phillips
How to Get Your Content to Appear in Google Snippets
Interactive & Digital Strategies
Julie Travia, Emily Broderick
Engagement-Driven Reputation Management
Physician Communication & Strategies
Elizabeth Davis, Aaron Clifford
5:00 - 6:45p: Reception
Reception in the Exhibit Hall
Grand Ballroom
Wednesday, May 2
8:00 - 9:15a
9:30 - 10:30a
Benchmarking Your Marketing and Communications Efforts
Strategic Marketing
Peter Miller, John McKeever
Creating Customers for Life: Healthcare Access Edition
Customer Communication & Engagement
Megan Pruce, Erinne Dyer
Improving Population Health through Strategic Marketing Communications
Interactive & Digital Strategies
Murray Friedman
Physician Relations Talent: Hire, Train, Develop, and Retain the Right Team
Physician Relations & Sales
Becky Lathrop, Summer Lesic
A Continuum for Content Strategy (Half Day)
Content Strategy
Keith Fontaine, Stephanie Petrucci, Matt Schwabel
10:45 - 11:45a
Five Skills Today's Marketing Executives Must Master for 2020 and Beyond
Strategic Marketing
Kelly Faley, Kathy Divis
Growing a Cancer Center Brand: An Omni-Channel Approach
Customer Communication & Engagement
Aubrey Hinkson
Leveraging Access Data to Drive Consumers to the Right Doctor
Analytics, Data & CRM
Kasey Duffy, Blake Long
Digital Strategies for Complex Health Systems
Interactive & Digital Strategies
Marna Holley, Lindsey Meyers, Ben Dillon
Show Me More Primary Care Patients
Physician Relations & Sales
Judith Ward, Caty Jennerjohn Wolf, Tamara Cauton
A Continuum for Content Strategy (Half Day)
Content Strategy
Keith Fontaine, Stephanie Petrucci, Matt Schwabel
12:00 - 2:00p
Transforming Market Research: Building a Consumer Insights Capability
Special Workshop Session
Nadine Bendycki, Darrell Beneker, Terri Goren, Rob Klein
Podcasting: Highlight Your Expertise and Engage Your Audience
Special Workshop Session
Chris Boyer, Scot Singpiel, Reed Smith
Physician Relations: Present and Future Elements of Success
Special Workshop Session
Katie Alexander, Denise Rooney, Kriss Barlow