2022 Healthcare Marketing Physician Strategies Summit

2022 Summit Agenda

The 2022 Summit featured more than 60 content-rich sessions. To learn more, view session descriptions and speakers below:

Monday, May 16

8:30 - 11:00a - Pre Summit Strategy Sessions

Develop Effective Marketing Plans

Karen Wish, Cristal Herrera Woodley, David Marlowe

Building a Brand That’s Not About You

Catherine Harrell, Christian Barnett, Chris Bevolo

Innovative Approaches in Physician Relations

Ann De Los Santos, Angie Stoltz, Susan Boydell

11:00a - 12:00p

First-Time Attendee Meet & Greet

Sponsored by Stericycle Communication Solutions
12:00 - 1:00p

A Health System Rebrand: Lessons from Outside Healthcare

Strategic Marketing

Heather Geisler, Justin Wartell

Women in Healthcare: Leadership & Mentoring

Communication Strategies

Suzanne Hendery, Ahava Leibtag, Jhaymee Tynan, Linda MacCracken

Transform the Digital Experience

Interactive & Digital Strategies

Chris Boyer, Aaron Watkins, Dalal Haldeman

Marketing Designed by Physicians, for Physicians

Innovation & Transformation

Jonathan Linn, Natalia Birgisson, MD

Don't You Forget about Gen X

Engagement Strategies

Alan Shoebridge, Dan Miers

Growth Plans for Physician Relations with ROI as the End Game

Physician Relations & Sales

Jean Bunker, Michael Greco

1:00 - 1:15p

Coffee Break

Sponsored by Leadsquared
1:15 - 2:15p

Build a Next-Gen Marketing Team

Strategic Marketing

Kelly Faley, Don Stanziano, Laura Kunzelmann, Jerry Grady

Take the Lead on Social Determinants of Health

Communication Strategies

Deb Pappas, Alicia Shoemaker, Annie Zucker, Jean Hitchcock

Take Your Personalized Approach to Care to the Web

Interactive & Digital Strategies

Selene Mejia, Jeremy Rogers, Ben Dillon

The Outsiders: Profiling the Patients Who Don’t Seek Care

Innovation & Transformation

Tom Kirby, Ryan Donahue

Patient Engagement & Loyalty: Where the Rubber Meets the Road

Engagement Strategies

Laura Vasile, Rob Whitehouse, Tom Hileman

Referral Strategies for the New Reality

Physician Relations & Sales

Anamika Desai, Josh Cameron

2:15 - 3:00p

Coffee Break in the Exhibit Hall

Sponsored by Yext
3:00 - 4:00p

Run Less, Play More: A Marketing Reboot

Strategic Marketing

Craig Elbert, William Robertson, Greg Santillo, Jerry Hobbs

Disruptive & the Traditional: What Do Consumers Say?

Communication Strategies

Dean Browell, Rob Klein, Laila Waggoner

Enhance Patient Access with Direct Provider Engagement

Interactive & Digital Strategies

Danielle Wilson, Scott Andrews

Re-Engaging Post-COVID: Bring Back Patients AND Grow Business

Innovation & Transformation

James Blazar, Pamela Landis

Creating a Digital Patient Engagement Experience

Engagement Strategies

Tracey Holleman, Jodi Rawson, Andy Waldrop

Re-Engineering the Field Approach

Physician Relations & Sales

Brad Jones, Jason Lansdale

4:00 - 4:15p

Coffee Break

Sponsored by Faktory
4:15 - 5:30p

The CMO/CIO Partnership: Focus on the Consumer

Keynote Session Sponsored by Actium Health

Ed Marx, Paul Matsen, Chris Hemphill

5:30 - 7:00p

Opening Reception in the Exhibit Hall

Sponsored by Modea

Tuesday, May 17


Continental Breakfast

Sponsored by Doximity
8:00 - 9:15a

How to Change Anyone’s Mind!

Keynote Session Sponsored by Mercury Healthcare

Jonah Berger, PhD

9:15 - 10:00a

Coffee Break in the Exhibit Hall

Sponsored by SXM Media
10:00 - 11:00a

The Next Decade of Consumer Healthcare

Strategic Marketing

Tanya Andreadis, Matt Gove, Suzanne Sawyer, Chris Bevolo

Navigating the C-Suite

Communication Strategies

Michael Knecht, Gayle Sweitzer, Beth Toal, Susan Alcorn

Deliver Exceptional Consumer Experiences Using Real-Time Feedback

Interactive & Digital Strategies

Shay Andres, Machele Headington, Annie Haarmann

Connect & Optimize Consumer Experience with Conversational AI

Innovation & Transformation

Kristin Fletcher, Brian Gresh

The Technical Elements of Content Strategy

Content Strategies

Chris Boyer, Vanessa Hill

Results-Driven Sales Planning

Physician Relations & Sales

Mike Curry, Chelsea Fanelli

11:00 - 11:15a

Coffee Break

Sponsored by MedChat
11:15a - 12:15p

Growing Share of Health: The Case for Patient Retention & Loyalty

Strategic Marketing

Don Stanziano, Ben Texter

MarCom & HR: Working Together

Communication Strategies

Michelle Gartz, Barbara Powderley, Susan Williams, Kathy Winn, Kathy Dean

An EHR-Integrated Consumer Mobile App

Interactive & Digital Strategies

Christopher Neuharth, Bryce Cannon

Unlock Data's Strategic & Marketing Potential

Innovation & Transformation

Byron Yount, Emilio Ruocco

A COVID Centennial: Learnings from a Pandemic Pivot

Content Strategies

Paul Matsen, Mary Beth Pate

Fine-Tune Your Approach to Talent Management

Physician Relations & Sales

Becky Lathrop, Angela Valchine

12:15 - 1:45p

Luncheon & US Health Policy and Politics: What to Expect

Sponsored by PRC

Paul Keckley, Healthcare Policy & Research Expert, The Keckley Group

2:00 - 3:00p

Achieving System, Hospital & Service Line Integration

Strategic Marketing

Wendi Chason, Audrey K. Madison, Karen Wish, Terri Goren

Integrate the Customer Journey

Communication Strategies

Aaron Neinstein, Sarah Sanders

CRM is Dead. Long Live CRM Intelligence.

Interactive & Digital Strategies

Craig Kartchner, Chris Hemphill

Changing Consumer Preferences in Healthcare

Innovation & Transformation

Carrie Liken

Building Strong Employee Relationships

Content Strategies

Maureen Richmond, APR, Kirsten Lecky

A Data-Driven Approach to KAIs & KPIs

Physician Relations & Sales

Ryan Alley, Stacey Bromberek, Robert Pazely

3:00 - 3:45p

Coffee Break in the Exhibit Hall

Sponsored by Healthgrades
3:45 - 4:45p

Can New & Traditional Healthcare Players Co-Exist?

Strategic Marketing

Kirsten Anderson, MD, Alan Shoebridge, Vipul Vyas

Make Consumer Insights Actionable

Communication Strategies

Kelly Faley, Victor Reiss, Judit Tejada, Rob Klein

Google's Position Zero: The New #1

Interactive & Digital Strategies

Bob Davis, Sujal Raju

Build Connections to Drive Volume: The Impact of Consumer Preference

Innovation & Transformation

Samantha Orcasitas, Michelle Gray

A Comprehensive Physician Communications & Referral Strategy

Content Strategies

Keith Whitworth, Emilie Ansel

Earn Internal Value: Relationships, Credibility & Outcomes

Physician Relations & Sales

Veronica Campbell, Robert Perkins

4:45 - 6:30p

Reception in the Exhibit Hall

Sponsored by WebMD Provider Services

Wednesday, May 18

7:00 - 8:00a
8:00 - 9:15a

Strategic Resilience: Winning in the Post-COVID, Value-Based Environment

Keynote Session Sponsored by DeliverHealth

Nate Kaufman

9:15 - 9:30a

Coffee Break

Sponsored by Enqbator
9:30 - 10:30a

The Key to Driving Service Line Volume

Strategic Marketing

Joanna Laytin, Michele Madaris, Anna Clement

A Roadmap to Address Racism

Communication Strategies

Pam Abner, Kaylyn Kendall Dines, Karen Wish

Revamp Your Web Presence: From the Inside Out

Interactive & Digital Strategies

Pamela Landis, Aaron Watkins, Lisa Williams, John Simpson

Embrace Transparency to Transform the Experience

Innovation & Transformation

Suzanne Hendery, Karla Cardoza, Andy Ibbotson

Enhance Reputation & Diversity with Strategic Communication

Engagement Strategies

Erin Larowe, Colleen Stone

Physician Relations in a Hybrid World

Physician Relations & Sales

Laurel Hopkins, Chad Woehrle

10:45 - 11:45a

Patient Share of Care: Measuring Brand Loyalty

Strategic Marketing

David Mangan, DJ Sullivan

The Good, the Bad & the Ugly: Exploring the 3 Hottest Trends

Communication Strategies

Hollie Adams, Tim Stewart

Reimagine the Intranet to Boost Employee Engagement

Interactive & Digital Strategies

Sherrie Voss Matthews, Daniel Small, Hilary Waldman

Innovation & Transformation

Better Together: Service Lines Thrive on Collaborative Efforts

Physician Relations & Sales

Christina Choate, Erin Heath, Courtney Lauer

12:00 - 2:00p

Virtual First: Whether/Where to Go for Care

Special Workshop Session

Megan Cardoso, MD, Mike Eaton, Camille Strickland

Integrate Digital & Marketing Automation to Grow Service Line Utilization

Special Workshop Session

Cathie Cannon, Cheryl Hodgson, Jeff Steblea

Physician Relations: Align, Engage, Let's Make it Happen

Special Workshop Session

Drew Pensyl, Kriss Barlow


Conference Concludes