Tuesday, May 17


Sponsored by Doximity

Continental Breakfast

8:00 - 9:15a

Keynote Session Sponsored by Mercury Healthcare

How to Change Anyone's Mind!

Everyone has something they want to change. Employees want to change their boss’s mind and leaders want to change organizations. Marketers want to change customers’ minds; startups want to change industries; non-profits want to change the world. But successful change isn’t about pushing harder or exerting more energy. It’s about removing barriers. Join Dr. Jonah Berger, a world-renowned expert on change, word of mouth, influence, and consumer behavior, and discover the five hidden factors that impede change, and how by mitigating them, you can change anything!

Jonah Berger, PhD, Wharton Professor, International Bestselling Author, World-Renowned Keynote Speaker

9:15 - 10:00a

Sponsored by SXM Media

Coffee Break in the Exhibit Hall

10:00 - 11:00a

strategic marketing

The Next Decade of Consumer Healthcare

What does the next decade of healthcare hold? Join your colleagues to examine 5 bold predictions. From AI and personal monitoring to new competition…from the politicization of healthcare to growing health disparities…hear how the future might emerge and how you can prepare for—or even shape—that future.

Tanya Andreadis, Chief Marketing Officer & Vice President, Patient Engagement, Penn Medicine

Matt Gove, Chief Marketing Officer, Summit Health

Suzanne Sawyer, Senior Vice President, Chief Marketing & Communications Officer, Johns Hopkins Medicine

Chris Bevolo, Chief Brand Officer, Revive

communication strategies

Navigating the C-Suite

IT…finance…development…legal…HR…clinical ops. Your success depends on partnerships with these C-Suiters. But politics, powerplays, and misunderstandings can complicate things. Join your colleagues for some frank talk about the challenges and solutions.

Michael Knecht, Chief Marketing & Communications Officer, RWJBarnabas Health

Gayle Sweitzer, VP, Marketing & Corporate Communication, The University of Kansas Hospital

Beth Toal, VP, Communications & Marketing, St. Luke’s Health System

Susan Alcorn, Strategic Counselor, Alcorn Strategic Communications & Jarrard Phillips Cate & Hancock

Interactive & Digital Strategies

Deliver Exceptional Consumer Experiences Using Real-Time Feedback

Delivering the connected, omnichannel experiences patients expect can be challenging with so many disparate data sources and disconnected technology tools. Examine the 4 components of a successful consumer experience program. Hear how to use feedback to improve experiences in real-time, turning brand detractors into brand ambassadors.

Shay Andres, Director of Marketing and

Machele Headington, Vice President, Marketing & Communications, Yuma Regional Medical Center

Annie Haarmann, Head of Strategy & Consulting, Healthcare & Life Sciences, Reputation

Innovation & Transformation

Connect & Optimize Consumer Experience with Conversational AI

Disconnected consumer digital experiences are a thing of the past…make room for an integrated digital strategy! Hear how conversational AI helps Ochsner Health System identify consumer needs and heighten interactions, leading to smooth transactions. Explore how AI-driven live chat and scheduling connect to Ochsner’s website and online portal.

Kristin Fletcher, Supervisor of Web Search and Platforms, Ochsner Health

Brian Gresh, President, Loyal

content strategies

The Technical Elements of Content Strategy

As health systems advance their content strategies and embrace new tools and technologies for engaging with consumers, they are rethinking how content is created, managed, translated, and delivered. Examine the importance of SEO, structure, and schema for shaping a successful content and digital strategy. Explore fundamental ways to ensure structure is in the DNA of your marketing strategies.

Chris Boyer, VP, Digital & Marketing Intelligence and

Vanessa Hill, VP of Brand Strategy and Consumer Engagement, Beth Israel Lahey Health

physician relations & sales

Results-Driven Sales Planning

An effective sales plan is guided by data but informed by field knowledge. A good plan will frame the market opportunity and define actions in the field. Examine sales planning approaches that will help you understand the right targets and the right actions. Learn how to build a tactical plan that focuses resources where they generate the greatest ROI.

Mike Curry, Provider Relations Lead, and

Chelsea Fanelli, Provider Relations Lead, Centura Health

11:00 - 11:15a

Sponsored by MedChat

Coffee Break

11:15a - 12:15p

strategic marketing

Growing Share of Health: The Case for Patient Retention & Loyalty

By focusing on relationships with existing patients, Geisinger is delivering growth for the organization and value for patients. Examine cross-promotional strategies for such services as Geisinger’s Mail-Order Pharmacy, Geisinger Gold Medicare Advantage, and Geisinger 65 Forward. Learn how to adapt the approach to your organization.

Don Stanziano, Chief Marketing & Communications Officer, Geisinger

Ben Texter, Co-Founder, Digital Health Strategies

communication strategies

Marcom & HR: Working Together

With the pressure of hybrid workplaces and an increasing battle for clinical talent, how can healthcare organizations attract new talent and then keep employees engaged and committed? Hear from two organizations whose innovative HR and Marcom partnerships are making a real difference. Join the discussion and learn how their approaches and solutions can be implemented in any organization of any size.

Michelle Gartz, Director, Internal Communications and

Barbara Powderley, VP, Human Resources Operations, Hackensack Meridian Health

Susan Williams, VP, Talent Management and

Kathy Winn, VP, Strategic Marketing, LifePoint Health (Brentwood, TN)

Kathy Dean (Facilitator), Senior Advisor, SPM Group

interactive & digital strategies

An EHR-Integrated Consumer Mobile App

Children’s Wisconsin’s proprietary, branded mobile app integrates with Epic MyChart to surface critical features and offers other helpful tools like a symptom checker, live chat, and the ability to schedule virtual visits. Examine the strategy, implementation, and lessons learned along the way.

Christopher Neuharth, Executive Director, Digital Health & Experience, Children’s Wisconsin

Bryce Cannon, President, Modea

innovation & transformation

Unlock Data's Strategic & Marketing Potential

Leveraging data from disparate sources has been a challenge – until now. Emerging technologies enable the next generation of patient, consumer, and provider analytics. Learn how to leverage key internal and external datasets across platforms and seamlessly connect 1st, 2nd, and 3rd party data and models to existing CRM, business intelligence, visualization tools, and other critical business applications.

Emilio Ruocco, EVP & General Manager, Populi

content strategies

A COVID Centennial: Learnings from a Pandemic Pivot

Plans for celebrating Cleveland Clinic’s 100thanniversary in 2021 were 3 years in the making—then COVID-19 blew up the playbook. How do you rethink a historic milestone in the middle of a global health crisis? Learn how the integrated communications team shifted strategy and tactics across all channels to deliver a memorable global celebration.

Paul Matsen, Chief Marketing & Communications Officer and

Mary Beth Pate, Executive Director, Enterprise Marketing & Philanthropy Communications, Cleveland Clinic

physician relations & sales

Fine-Tune Your Approach to Talent Management

Having the right team in place and knowing how to get the most out of them is key to delivering results in today’s healthcare environment. Learn how to assess your current talent, determine what skills and capabilities may be missing, and implement solutions for addressing gaps—whether through internal development or new recruitment.

Becky Lathrop, Director of Physician Liaisons, Indiana University Health

Angela Valchine, VP, Physician Relations, GenesisCare

12:15 - 1:45p

Sponsored by PRC

Luncheon & US Health Policy and Politics: What to Expect

Second only to inflation and prices, healthcare will be the top domestic issue in the 2022 election cycle. Join Paul Keckley, one of the nation’s leading experts on health policy and industry trends, for a look at how things might play out and the impact on hospitals, physicians, and consumers.

Paul Keckley, Healthcare Policy & Research Expert, Principal, The Keckley Group

2:00 - 3:00p

strategic marketing

Achieving System, Hospital & Service Line Integration

Join members of Mount Sinai’s Marketing and Communication Leadership Team for an interactive session on achieving system and service line integration. Through real examples, hear how they address competing demands and priorities.

Wendi Chason, Senior Group Director, Service Line Marketing and

Audrey K. Madison, PhD, Senior Director, Hospital Marketing and

Karen Wish, Chief Marketing Officer, Mount Sinai Health System

Terri Goren (Facilitator), Principal, Goren & Associates

Communication Strategies

Integrate the Customer Journey

By embracing collaboration, UCSF Health is orchestrating cross-functional solutions to enhance the customer experience. Hear how a 360-customer view and an integrated enterprise technology platform enable a holistic approach to engage patients throughout their healthcare journeys.

Aaron Neinstein, MD, VP, Digital Health; Sr. Director, UCSF Center for Digital Health Innovation and

Sarah Sanders, Chief Marketing & Brand Experience Officer, UCSF Health (Belvedere Tiburon, CA)

interactive & digital strategies

CRM is Dead: Long Live CRM Intelligence

CRM and big data initiatives sound great…until you’re waiting 9-18 months before you start driving outreach. Being agile in your approach is crucial. Learn how a systematic plan can help you start small and scale your success. Examine how to adapt AI for your health system. Learn how this healthcare system cracked the code for fast CRM Intelligence adoption.

Craig Kartchner, AVP of Marketing & Customer Experience, HonorHealth

Chris Hemphill, Vice President, Applied AI & Growth, Actium

innovation & transformation

Changing Consumer Preferences in Healthcare

Changes in consumer preferences over the last few years have opened up opportunities for organizations to make significant strides in addressing new consumer expectations. Learn what trends have driven consumer change, the 3 outcomes that could result, and how to think about your strategy in a consumer-first way.

Carrie Liken, Head of Industry, Healthcare, Yext

content strategies

Building Strong Employee Relationships

Nationwide, healthcare organizations face a retention, recruitment, and employee engagement challenge. Hear how Bon Secours Mercy Health connects and educates more than 60,000 associates across 7 states. Examine the multi-faceted communications plan that builds better relationships with associates, while also recruiting and retaining staff for the future.

Maureen Richmond, APR, VP, External & M&A Communications, Bon Secours Mercy Health

Kirsten Lecky, EVP, Business Development, WriterGirl & Associates

physician relations & sales

A Data-Driven Approach to KAIs & KPIs

How can physician relations executives identify the leading indicators of success and determine what will get them to their goals? Examine a data-driven approach for identifying, analyzing, and tracking KAIs, Leading Indicators, and KPIs for physician relations. Hear how to show leaders how activity leads to results.

Ryan Alley, VP, Physician Relations, Cancer Treatment Centers of America

Stacey Bromberek, Director, Physician Liaisons, Strategic Growth and

Robert Pazely, Strategy Manager, Rush University System of Health

3:00 - 3:45p

Sponsored by Healthgrades

Coffee Break in the Exhibit Hall

3:45 - 4:45p

strategic marketing

Can New & Traditional Healthcare Players Co-Exist?

How can traditional healthcare providers work with retail clinics and other new players to improve care, access, costs, and outcomes for patients? Examine the opportunities, from sharing data, to triaging patients based on risk, to sharing goals of access, education, and engagement.

Kirsten Anderson, MD MPH, Senior Medical Director, CVS Health

Alan Shoebridge, Chief Communication Officer, Providence

Vipul Vyas, SVP of Vertical Strategy, Persado

communication strategies

Make Consumer Insights Actionable

Consumer insights are essential for making smart decisions. But how do you find the right data, analyze it, and use it to achieve desired goal? Learn the best data sources and how to access them. Examine the skill sets and tools needed for an effective insights function.

Kelly Faley, VP, Digital Marketing & Customer Contact Centers, Sharp HealthCare

Victor Reiss, System VP, Consumerism & Insights, UNC Health

Judit Tejada, Strategic Insights Consultant, Moffitt Cancer Center

Rob Klein, (Facilitator) Founder & CEO, Klein & Partners


interactive & digital strategies

Google's Position Zero: The New #1

Google Search’s “Position Zero” is what every company should strive for, but it doesn’t necessarily happen organically. A lot of technical work and SEO expertise is required to make sure your content rises to that coveted level. Examine just what Position Zero is, why it should be a valued part of your overall SEO strategy, and how you can get your brand there now.

Bob Davis, VP, Marketing, Membership & Engagement, American Society of Addiction Medicine

Sujal Raju, Founder & CTO, Enqbator

innovation & transformation

Build Connections to Drive Volume: The Impact of Consumer Preference

With the help of CRM and marketing automation, Loma Linda University Health is creating personalized interactions with consumers, patients, and prospects. Hear how a preference page leads to tailored communications based on specified interests, driving loyalty and bottom-line results. Examine how the approach can be scaled across the enterprise.

Samantha Orcasitas, Marketing & Events Director, Loma Linda University Health

Michelle Gray, Senior Account Director, LionShare Inc.

content strategies

A Comprehensive Physician Communications & Referral Strategy

UAMS is strengthening alignment with medical staff and referring physicians across 75 counties through a comprehensive communication and support strategy. Hear how digital and print communications, CME opportunities, and a robust physician relations team have helped mitigate leakage and increase physician awareness and perceptions.

Keith Whitworth, Marketing Director, University of Arkansas for Medical Sciences (UAMS)

Emilie Ansel, CEO, Private Health News

physician relations & sales

Earn Internal Value: Relationships, Credibility & Outcomes

Internal buy-in and support is a must for effective physician relations. Learn how successful teams demonstrate value in both the fee-for-service and population health realms. Examine how they build credibility by truly hearing the needs of senior leaders and creating the right response.

Veronica Campbell, Network Director, Physician Relations, HonorHealth

Robert Perkins, Outreach Service Director, Intermountain Healthcare

4:45 - 6:30p

Sponsored by WebMD

Reception in the Exhibit Hall