Interactive Panels – Live Date(s) TBD

Making the Case for Investing in Marketing & Communications

Speaking “CEO” is essential for marketing professionals. Yet it is an area where marketers often struggle. Learn what a CEO values and expects from marketing and how you can deliver on those expectations every day. Hear how to effectively connect marketing to business goals and successfully ask for resources.

Christine Albert, SVP Marketing & Communications  and

Greg Feirn, CEO, LCMC Health (New Orleans, LA)

Suzanne Hendery, Chief Marketing Officer & VP and

Tony Slonim, President & CEO, Renown Health (Reno, NV)

Danny Fell, (Facilitator), Senior Strategist, Optum

Insourcing vs. Outsourcing: Finding a Balance

Balancing internal resources with outside agencies and vendors is an ongoing challenge for marketing and communications departments. Examine trends in hiring and staffing; allocation of in-house vs. outsourced capabilities; and budget resource allocation for CRM, digital, website, and traditional advertising.

Kathy Dean, Chief Marketing & Communications Officer, University of Iowa Health Care (Iowa City, IA)

Preston Gee, VP, Strategic Marketing, CHRISTUS Health (Irving, TX)

Judith Ward, VP, Marketing & Communications, Baystate Health (Springfield, MA)

Joel English (Facilitator), Managing Partner, BVK

The Language of Healthcare

Healthcare is full of language that is not well understood by consumers, patients, and families—and it’s time for that to change! Examine commonly misunderstood terms and the words and phrases consumers use instead. Hear how the right language improves understanding, experience, and connections.

Sandra Mackey, Chief Marketing Officer, Bon Secours Mercy Health (Cincinnati, OH)

David Perry, Senior Advisor, Stanford Medicine (Stanford, CA)

Chrisie Scott, SVP & Chief Marketing Officer, Virtua Health (Marlton, NJ)

Stephen Moegling (Facilitator), SVP of Growth, Hailey Sault