Friday, October 8, 2021

8:00 - 9:15a

Keynote Session

Political Update: The Outlook for Healthcare (LIVESTREAMED SESSION)

Healthcare continues to be a key focus of policy debates at the federal level. Among the issues shaping discussions are COVID-related issues, drug prices, telehealth, and access to affordable health coverage. What’s the outlook for these issues in the coming months? And what does it mean for hospitals, health systems, and other providers? Get an inside look from top policy experts!

Ann Mond Johnson, CEO, American Telemedicine Association

Paul Keckley, Principal, The Keckley Group

David Shulkin, MD, CEO, Shulkin Solutions LLC

9:30 - 10:30a

transform consumer experience

Expand & Engage Your Physician Network with Digital at the Core (LIVESTREAMED SESSION)

Two years ago, Hackensack Meridian Health launched a digital platform that has become a go-to destination for the system’s 6,500+ physicians across 175 locations. Examine strategies for expanding a physician network along with best practices for creating a digital front door that saves physicians time while ensuring they get the information and tools they need.

Jim BlazarChief Strategy Officer, Hackensack Meridian Health

John Simpson, Co-CEO and Co-Founder, Digital Health Strategies

interactive & digital strategies

Improve & Synchronize Provider Data Across Multiple Systems

Brown & Toland Physicians consolidated provider data from 6+ disparate legacy systems into a single data repository to feed its new Epic and eVIPs credentialing systems. Examine the results of creating a “single source of truth” to consolidate, standardize, cleanse, and distribute current and accurate provider data.

Therese Crossett, SVP, Network Development, Brown & Toland Physicians

Brett Westen, Practice Lead, Healthcare Informatics, IQVIA

physician relations & sales

Ideas into Action: Let's Talk

After three days of discussions and great ideas, what comes next? How can you turn the insights and information gained into an organized set of strategies and a plan for moving your physician relations program forward? Join your colleagues for an interactive session that will help organize next steps around all you’ve learned. Bring your questions!

Kriss Barlow, Principal, Barlow/McCarthy

Susan Boydell, Partner, Barlow/McCarthy

engagement strategies

Your Budget Has Been Slashed: How Can You Rebound

Nationwide, healthcare organization priorities have been impacted by the pandemic. For some, it has resulted in teams that are short-staffed and reallocated budget dollars. At the same time, demands on marketing, communications, digital, and physician liaison executives have never been higher. Examine how growth departments can rebound from such challenges, often with reduced resources. Hear how to lead through adversity with proven tips and tested tools for focusing priorities, resilience, and more.

Lee Ann Lambdin, SVP, Healthcare Strategy, Stratasan

10:45 - 11:45a

transform consumer experience

When the World Turned to Johns Hopkins: Harnessing Trust & Humanizing the Brand (LIVESTREAMED SESSION)

Over the past 18 months, Johns Hopkins has enhanced trust as part of its brand. Examine Hopkins’ Covid-19 tracker; award-winning crisis communications; and efforts that led to recognition as a top-10 US brand, healthcare’s most humanistic brand, and more.

Suzanne Sawyer, SVP, Chief Marketing & Communications Officer, Johns Hopkins Medicine

David Simpkins, Vice President, Marketing & Communications, National Capital Region, Johns Hopkins Medicine

Kathy Smith, Vice President, Marketing & Communications, Johns Hopkins Hospital

Gabriel Cohen, Chief Marketing Officer, Monigle

interactive & digital strategies

Use Marketing Innovation to Quickly Overcome a Talent Shortage

Today, recruiting talent is challenging, particularly in small or rural markets. Hear how CHI Memorial has met that challenge by leveraging its brand and being true to the market. CHI recruited 300 young, experienced nurses from much larger markets in less than a year. Learn how to identify and convey the authentic drivers that will be key to your success.

Lisa McCluskey, Former Vice President, Marketing Communications, CHI Memorial Health Care System (Chattanooga, TN)

Tim Roberts, President & CEO, Franklin Street

physician relations & sales

Drive Physician Referrals: A Multichannel Strategy

By aligning paid search, social, and display strategies with SEO priorities and physician marketing activity, Baptist Memorial Health Care was able to drive consumer lead volume and increase physician referrals for its Cancer Center. Examine the multichannel strategy, as well as results and ROI.

Jonathan Linn, System Director of Marketing, Baptist Cancer Center, Baptist Memorial Health Care (Memphis, TN)

Eric Silberman, President & Chief Executive Officer, True North Custom