Friday, October 8, 2021

8:00 - 9:15a

Keynote Session

Political Update: The Outlook for Healthcare (LIVESTREAMED SESSION)

Healthcare continues to be a key focus of policy debates at the federal level. Among the issues shaping discussions are COVID-related issues, drug prices, telehealth, and access to affordable health coverage. What’s the outlook for these issues in the coming months? And what does it mean for hospitals, health systems, and other providers? Get an inside look from top policy experts!

Ann Mond Johnson, CEO, American Telemedicine Association

Paul Keckley, Principal, The Keckley Group

David Shulkin, MD, CEO, Shulkin Solutions LLC

Dan Todd, Principal, Todd Strategy Group

9:30 - 10:30a

transform consumer experience

Expand & Engage Your Physician Network with Digital at the Core (LIVESTREAMED SESSION)

Two years ago, Hackensack Meridian Health launched a digital platform that has become a go-to destination for the system’s 6,500+ physicians across 175 locations. Examine strategies for expanding a physician network along with best practices for creating a digital front door that saves physicians time while ensuring they get the information and tools they need.

Jim BlazarChief Strategy Officer, Hackensack Meridian Health

John Simpson, President & Co-Founder, Digital Health Strategies

interactive & digital strategies

Improve & Synchronize Provider Data Across Multiple Systems

Brown & Toland Physicians consolidated provider data from 6+ disparate legacy systems into a single data repository to feed its new Epic and eVIPs credentialing systems. Examine the results of creating a “single source of truth” to consolidate, standardize, cleanse, and distribute current and accurate provider data.

Therese Crossett, SVP, Network Development, Brown & Toland Physicians

Brett Westen, Practice Lead, Healthcare Informatics, IQVIA

physician relations & sales

Ideas into Action: Let's Talk

After three days of discussions and great ideas, what comes next? How can you turn the insights and information gained into an organized set of strategies and a plan for moving your physician relations program forward? Join your colleagues for an interactive session that will help organize next steps around all you’ve learned. Bring your questions!

engagement strategies

Promoting Health Equity: A Proven Community Marketing Strategy

Health equity starts with providing opportunities for all children in the community to be active. Learn how youth sports partnerships can increase these opportunities, promote health equity, and strengthen your relationships in the community. Hear how to tie community initiatives into your broader marketing strategy.

Jennifer Caminas, Sr. Service Line & Brand Marketing/PR, Nicklaus Children’s Health System

Marcia Diaz de Villegas, Executive Director & Brand Officer, Nicklaus Children’s Health System

Kristen Thut, Vice President, Growth & Client Success, LeagueSide

10:45 - 11:45a

transform consumer experience

When the World Turned to Johns Hopkins: Harnessing Trust & Humanizing the Brand (LIVESTREAMED SESSION)

Over the past 18 months, Johns Hopkins has enhanced trust as part of its brand. Examine Hopkins’ Covid-19 tracker; award-winning crisis communications; and efforts that led to recognition as a top-10 US brand, healthcare’s most humanistic brand, and more.

Suzanne Sawyer, SVP, Chief Marketing & Communications Officer, Johns Hopkins Medicine

David Simpkins, Vice President, Marketing & Communications, National Capital Region, Johns Hopkins Medicine

Kathy Smith, Vice President, Marketing & Communications, Johns Hopkins Hospital

Gabriel Cohen, Chief Marketing Officer, Monigle

interactive & digital strategies

Use Marketing Innovation to Quickly Overcome a Talent Shortage

Today, recruiting talent is challenging, particularly in small or rural markets. Hear how CHI Memorial has met that challenge by leveraging its brand and being true to the market. CHI recruited 300 young, experienced nurses from much larger markets in less than a year. Learn how to identify and convey the authentic drivers that will be key to your success.

Lisa McCluskey, Former Vice President, Marketing Communications, CHI Memorial Health Care System (Chattanooga, TN)

Tim Roberts, President & CEO, Franklin Street

physician relations & sales

Drive Physician Referrals: A Multichannel Strategy

By aligning paid search, social, and display strategies with SEO priorities and physician marketing activity, Baptist Memorial Health Care was able to drive consumer lead volume and increase physician referrals for its Cancer Center. Examine the multichannel strategy, as well as results and ROI.

Jonathan Linn, System Director of Marketing, Baptist Cancer Center, Baptist Memorial Health Care (Memphis, TN)

Eric Silberman, President & Chief Executive Officer, True North Custom

engagement strategies

Courage in the Time of COVID

“You are tired…you are scared…your heart is heavy.” So begins an update to Kaweah Health team members at the height of the COVID pandemic. Hear how empathy, inspiration, and transparency were essential components to internal crisis communications. Examine the importance of leadership visibility and transparency, and how inclusivity and access lead to employee engagement and successful strategy development for any crisis.

Melissa Carrillo, Senior Communications Specialist and

Marc Mertz, Vice President, Chief Strategy Officer, Kaweah Health (Visalia, CA)