Summit

Virtual Summit Schedule

All sessions are now available on demand for registered attendees. Access ends November 17, 2020.  

Breakout Sessions

Chat with Speakers During Times Shown (All are Central Time)
Strategic Marketing

The Intersection of Strategy, Access, and Patient Experience

August 18, 11:15a-12:15p CT Live

Rick Evans, Kristin Baird, Jean Hitchcock

Humanizing Brand Experience: Highlights and Implications

August 18, 3:15-4:15p CT Live

Grant Mason, Justin Wartell

Evolving Healthcare Sports Partnerships

August 19, 11:15a-12:15p CT Live

Matt Bartoloni, Larry Allen Bowie, Jeff Sofka

Creating a High-Performance MarComm Function

August 19, 3:15-4:15p CT Live

David A. Feinberg, Karen Wish

Enhance Reputation Through Strategic Leadership

August 20, 11:15a-12:15p CT Live

Gene Ford, Terry Hoffman

Insourcing vs. Outsourcing: Finding a Balance

August 20, 2:15-3:15p CT Live

Kathy Dean, Judith Ward, Joel English

Communication Strategies - Sponsored by Podium

Content Marketing Lessons from Cleveland Clinic

August 18, 11:15a-12:15p CT Live

Amanda Todorovich

Communication Through a Pandemic

August 18, 3:15-4:15p CT Live

Jim Blazar, Michael McCauley

Future-Proof Your Brand

August 19, 11:15a-12:15p CT Live

Don Stanziano, Simon Hill

Crisis Management: 10 Tips for Leading Your Organization Through the Pandemic Crisis

August 19, 3:15-4:15p CT Live

Michael Knecht, Lisa Schiller, Susan Alcorn

Employee Engagement: INTERNAL Stakeholders are the Face of Your Credibility

August 20, 11:15a-12:15p CT Live

Steve Campbell, Kathy Lewton

The Art of Change: A Leader's Guide to Major Strategic Change

August 20, 2:15-3:15p CT Live

Rose Glenn, Beth Toal, Anne Hancock Toomey

Transforming Consumer Experience - Sponsored by Kyruus

Call Centers: Unifying the "Front Door"

August 18, 11:15a-12:15p CT Live

Ken D'Andrea, Rachel Donovan, David Cerino

MarTech: The Ultimate Toolkit for Patient Experience and Growth

August 18, 3:15-4:15p CT Live

Sue Omori, Sarah Sanders, Suzanne Sawyer

How AI Can Change the Future of Healthcare

August 19, 11:15a-12:15p CT Live

Kaveh Safavi, MD, JD

Marketers and Clinicians: Working Together to Transform Care

August 19, 3:15-4:15p CT Live

Megan Pruce, Mallory Yoder, Jane Crosby

The Language of Healthcare

August 20, 11:15a-12:15p CT Live

Sandra Mackey, David Perry, Chrisie Scott, Stephen Moegling

Multicultural Marketing and Outreach: A Holistic Approach for Future Growth

August 20, 2:15-3:15p CT Live

Len Fong, David Maricich

Interactive & Digital Strategies - Sponsored by Modea

Building a Mobile Engagement Platform

August 18, 11:15a-12:15p CT Live

Gerard Gober, Bryce Cannon

Consumerism is Not a Buzzword: Get Commerce-Ready to Stay Ahead of Retail Entrants

August 18, 3:15-4:15p CT Live

Jeff Bean, Gary Druckenmiller, Jr.

Technology Touchpoints that Drive Patient Acquisition

August 19, 11:15a-12:15p CT Live

Chris Pace, Michael Andrews, Carrie Liken

Taking Control of the Conversation

August 19, 3:15-4:15p CT Live

Chris Boyer, Brian Gresh

Using Analytics to Inform, Plan, and Optimize Marketing

August 20, 11:15a-12:15p CT Live

Brandy Hill, Mahek Thakkar

Modernizing Patient Access for a Rural Patient Population

August 20, 2:15-3:15p CT Live

Amber Allen, Jordan Pisarcik

Physician Relations & Sales - Sponsored by Marketware

Maximizing Your PRM for Sales Planning, Reporting, and Measurement

August 18, 11:15a-12:15p CT Live

Erica Hammond, Nancy Vanselow, Carrie Bennett

Physician Relations Internal Alignment & Positioning: Let’s Talk

August 18, 3:15-4:15p CT Live

Leslie Burnside, Jane Thornhill, Carlos Saenz, Kriss Barlow

Onboard, Align, Engage!

August 19, 11:15a-12:15p CT Live

Christopher Hyers, Mitzi Kent, RN BSN

Effective Virtual Meetings: Essential Must-Haves to Create Impact

August 19, 3:15-4:15p CT Live

Chelsea Fanelli, Brad Jones

"Keepage" Strategies that Get Results

August 20, 11:15a-12:15p CT Live

Martha Crombie, Lee Ann Lambdin

Cutting-Edge Outreach: Think Like a Data Scientist

August 20, 2:15-3:15p CT Live

Robert Perkins, Chris Hemphill

Engagement Strategies - Sponsored by Pandora

Using Patient Feedback to Improve Visibility on Google and Drive Service Line Volumes

August 18, 11:15a-12:15p CT Live

George Hampton, Cody Hanson, Annie Haarmann

Deep Listening to Understand Consumers

August 18, 3:15-4:15p CT Live

Jeff House, Dean Browell, Carla Bryant

Beyond Patient Acquisition: Re-Engagement Strategies to Drive Lifetime Value

August 19, 11:15a-12:15p CT Live

Sue Omori, Tom Hileman

Leadership in the New Era of Experience

August 19, 3:15-4:15p CT Live

Michiko Tanabe, Alpa Vyas, Carolyn Bugg

Understanding Your Digital Customers

August 20, 11:15a-12:15p CT Live

Kathy Divis, Rob Klein

On-Demand Virtual Care: Cost Benefit Ratios

August 20, 2:15-3:15p CT Live

Tara Nooteboom, Tatyana Popkova

Special Strategy Workshop Sessions

Marketing Accountability: Metrics, KPIs, and ROI

Wednesday, August 26, 11:00am - 1:30pm CT

Kelly Faley, Karina Jennings, Selima Khan, David Marlowe

Re-imagining Physician Relations: The Time is Now

Thursday, September 3, 11:00am - 1:30pm CT

Anamika Desai, Jennifer Lofgren, Penny Nichols, Susan Boydell