Summit

Breakout Sessions

August 18-20, 2020

All Times Shown are in Central Time Zone
Strategic Marketing

The Intersection of Strategy, Access, and Patient Experience

August 18, 11:15a-12:15p CT Live

Rick Evans, Kristin Baird, Jean Hitchcock

Humanizing Brand Experience: Highlights and Implications

August 18, 3:15-4:15p CT Live

Grant Mason, Justin Wartell

Evolving Healthcare Sports Partnerships

August 19, 11:15a-12:15p CT Live

Matt Bartoloni, Larry Allen Bowie, Jeff Sofka

Creating a High-Performance MarComm Function

August 19, 3:15-4:15p CT Live

David A. Feinberg, Karen Wish

Enhance Reputation Through Strategic Leadership

August 20, 11:15a-12:15p CT Live

Gene Ford, Terry Hoffman

Insourcing vs. Outsourcing: Finding a Balance

August 20, 2:15-3:15p CT Live

Kathy Dean, Judith Ward, Joel English

Communication Strategies - Sponsored by Podium

Content Marketing Lessons from Cleveland Clinic

August 18, 11:15a-12:15p CT Live

Amanda Todorovich

Communication Through a Pandemic

August 18, 3:15-4:15p CT Live

Jim Blazar, Michael McCauley

Future-Proof Your Brand

August 19, 11:15a-12:15p CT Live

Don Stanziano, Simon Hill

Crisis Management: 10 Tips for Leading Your Organization Through the Pandemic Crisis

August 19, 3:15-4:15p CT Live

Michael Knecht, Lisa Schiller, Susan Alcorn

Employee Engagement: INTERNAL Stakeholders are the Face of Your Credibility

August 20, 11:15a-12:15p CT Live

Steve Campbell, Kathy Lewton

The Art of Change: A Leader's Guide to Major Strategic Change

August 20, 2:15-3:15p CT Live

Rose Glenn, Beth Toal, Anne Hancock Toomey

Transforming Consumer Experience - Sponsored by Kyruus

Call Centers: Unifying the "Front Door"

August 18, 11:15a-12:15p CT Live

Ken D'Andrea, Rachel Donovan, David Cerino

MarTech: The Ultimate Toolkit for Patient Experience and Growth

August 18, 3:15-4:15p CT Live

Sue Omori, Sarah Sanders, Suzanne Sawyer

How AI Can Change the Future of Healthcare

August 19, 11:15a-12:15p CT Live

Kaveh Safavi, MD, JD

Marketers and Clinicians: Working Together to Transform Care

August 19, 3:15-4:15p CT Live

Megan Pruce, Mallory Yoder, Jane Crosby

The Language of Healthcare

August 20, 11:15a-12:15p CT Live

Sandra Mackey, David Perry, Chrisie Scott, Stephen Moegling

Multicultural Marketing and Outreach: A Holistic Approach for Future Growth

August 20, 2:15-3:15p CT Live

Len Fong, David Maricich

Interactive & Digital Strategies - Sponsored by Modea

Building a Mobile Engagement Platform

August 18, 11:15a-12:15p CT Live

Gerard Gober, Bryce Cannon

The Perfect Consumer Experience

August 18, 3:15-4:15p CT Live

Jeff Bean, Gary Druckenmiller, Jr.

Technology Touchpoints that Drive Patient Acquisition

August 19, 11:15a-12:15p CT Live

Chris Pace, Michael Andrews, Carrie Liken

Taking Control of the Conversation

August 19, 3:15-4:15p CT Live

Chris Boyer, Brian Gresh

Using Analytics to Inform, Plan, and Optimize Marketing

August 20, 11:15a-12:15p CT Live

Brandy Hill, Mahek Thakkar

Modernizing Patient Access for a Rural Patient Population

August 20, 2:15-3:15p CT Live

Amber Allen, Jordan Pisarcik

Physician Relations & Sales - Sponsored by Marketware

Maximizing Your PRM for Sales Planning, Reporting, and Measurement

August 18, 11:15a-12:15p CT Live

Erica Hammond, Nancy Vanselow, Carrie Bennett

Physician Relations Internal Alignment & Positioning: Let’s Talk

August 18, 3:15-4:15p CT Live

Leslie Burnside, Jane Thornhill, Carlos Saenz, Kriss Barlow

Onboard, Align, Engage!

August 19, 11:15a-12:15p CT Live

Christopher Hyers, Mitzi Kent, RN BSN

Effective Virtual Meetings: Essential Must-Haves to Create Impact

August 19, 3:15-4:15p CT Live

Chelsea Fanelli, Brad Jones

"Keepage" Strategies that Get Results

August 20, 11:15a-12:15p CT Live

Martha Crombie, Lee Ann Lambdin

Cutting-Edge Outreach: Think Like a Data Scientist

August 20, 2:15-3:15p CT Live

Robert Perkins, Chris Hemphill

Engagement Strategies - Sponsored by Pandora

Using Patient Feedback to Improve Visibility on Google and Drive Service Line Volumes

August 18, 11:15a-12:15p CT Live

George Hampton, Cody Hanson, Annie Haarmann

Deep Listening to Understand Consumers

August 18, 3:15-4:15p CT Live

Jeff House, Dean Browell, Carla Bryant

Beyond Patient Acquisition: Re-Engagement Strategies to Drive Lifetime Value

August 19, 11:15a-12:15p CT Live

Sue Omori, Tom Hileman

Leadership in the New Era of Experience

August 19, 3:15-4:15p CT Live

Michiko Tanabe, Alpa Vyas, Carolyn Bugg

Understanding Your Digital Customers

August 20, 11:15a-12:15p CT Live

Kathy Divis, Rob Klein

On-Demand Virtual Care: Cost Benefit Ratios

August 20, 2:15-3:15p CT Live

Tara Nooteboom, Tatyana Popkova

Special Strategy Workshop Sessions

Marketing Accountability: Metrics, KPIs, and ROI

Wednesday, August 26, 11:00am - 1:30pm CT

Kelly Faley, Karina Jennings, Selima Khan, David Marlowe