Today’s healthcare Chief Marketing Officers (CMOs) face massive demands. It’s no surprise that the average tenure for healthcare CMOs is 4.1 years, according to Harvard Business Review.
What a new CMO accomplishes in the first three months on the job can make or break their legacy. CEOs, marketing communications staff, and board members watch closely, and internal dynamics are complex.
At the 30th Healthcare Marketing & Physician Strategies Summit (HMPS25), three veteran CMOs shared how they started in their roles and what really works when stepping into the top marketing job.
Read insights from Andrew Chang, UChicago Medicine; Suzanne Hendery, Renown Health; and Kathy Smith, Roper St. Francis Healthcare; in this article from Strategic Health Care Marketing. Camille Strickland, SVP Health at BVK, moderated the discussion.
Want to learn more? Join us for our August 6 webinar: The Future of the Health System Chief Marketing Officer