If it feels like the healthcare system is at a breaking point, you’re not imagining things. At this year’s Healthcare Marketing & Physician Strategies Summit, veteran healthcare strategist Paul Keckley didn’t hold back. In a no-nonsense keynote, he laid out exactly why the industry is headed for a major shakeup—and what leaders need to do before it’s too late.
From skyrocketing costs to frustrated consumers and mounting political pressure, Keckley made one thing clear: business as usual won’t cut it. Explore his most powerful insights and what they mean for anyone trying to lead, market, or innovate in healthcare in this article from Strategic Health Care Marketing: From Budget Battles to Consumer Backlash: Paul Keckley on the Future of U.S. Health Care.