Twitter saw plenty of action at the Healthcare Marketing & Physician Strategies Summit in Chicago this past May, as attendees shared eye-popping stats, connected with others, and caught the buzz of each session on the hashtag #HMPS16.
The hashtag generated 3,037 tweets from 432 Participants and earned nearly 15 million impressions. Here is a sampling of tweets from attendees, speakers, and vendors. Enjoy!
Alyssa Puzzo (@omonmmon_pixels)
“Be irresistible to a specific group of people” @jeremygutsche #brandaddicts
James A. Gardner (@jamesagardner)
Great idea, @robbirgfeld & @InovaHealth! Real-time emergency room wait times that include patient drive times!
Simon Yohe (@simonyohe)
@ClevelandClinic great thought…Is the action you are performing meeting these 3 criteria: digital, mobile, trackable?
Shana Rieger (@shanarieger)
2 in 3 patients are expected to book an appointment online by 2019. Need to make it a seamless experience via @bmgresh
“It’s not the ink, it’s the think.” Visualize intent first. See, Think, Care, Do; will deliver value to digital marketing @avinash
Cara Ruccolo (@CaraRuccolo)
Physicians are “numbers” ppl, they’re scientists; if you show them data & analytics, you can get buy-in on mktg programs.
Steve Koch (@mistakoch)
Key takeaway from @Baystate_Health: always involve patients in the development of #patientexperience initiatives. #cocreate
Todd Foutz (@tfoutz)
8% of consumers found it “very easy” to compare price and quality in healthcare. We can do better, folks.
Chris Boyer (@chrisboyer)
If you own the mobile search experience with your Find-A-Doctor, you take command of the online #patient experience (@ChristineBon)
Matthew Rice (@Matthew_Rice)
When patients surveyed via text message, Children’s Hospital of Wisc. has generated a 30% response rate #convenience
By Jessica Levco, for the Forum for Healthcare Strategists
Debbie Reczynski is Director of Communications and Program Development for the Forum for Healthcare Strategists.