Consumers today expect personalization in every aspect of their lives – and healthcare is no exception. For health systems, that means delivering superior service and engaging patients at a personalized level. Creating that superior, personalized experience requires a myriad of distinct platforms living in a unified state, including advanced marketing automation that incorporates healthcare CRM (HCRM).
That’s the lesson John Marzano, Vice President of Marketing & Public Relations, Lehigh Valley Health Network, and Gary Druckenmiller, Vice President of Marketing/Practice Lead, Evariant, will share at the Healthcare Marketing & Physician Strategies Summit as they outline the Perfect Consumer Experience and the steps to achieve it.
As in most industries, the healthcare consumer’s experience begins long before they walk through the doors of a hospital. The session will detail the necessary shift that must be made to engage potential patients from the first lead inquiry, throughout their nurture track treatment, and then ultimately maintaining that relationship post-care. Patient experience is refined by following consumers throughout their journey, which increases patient conversion and bolsters the overall consumer experience.
To learn more, join John and Gary for their session on Tuesday, May 1, 10:15 -11:15am at the Grand America Hotel in Salt Lake City.
And, be sure to schedule a meeting with the Evariant team at Booth 40 to see first-hand how you can use HCRM and marketing automation to drive patient conversion, deliver high quality patient experiences, and continuously strive to create the Perfect Consumer Experience for your organization.
Maria Lobrutto is Senior Manager, Marketing, at Evariant, a Diamond Sponsor of the Healthcare Marketing & Physician Strategies Summit.